Marketing That Actually Works
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Marketing That Actually Works

Podcast by Growth Marketing Institute

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The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results. Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits. 

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All episodes

31 episodes
episode Growth Marketing vs. Traditional Marketing: What's the difference? artwork
Growth Marketing vs. Traditional Marketing: What's the difference?

Companies and organizations looking for significant, rapid growth lean more towards growth marketing.

12. aug. 2024 - 5 min
episode The Two Types of Next-Level Customer Service artwork
The Two Types of Next-Level Customer Service

Are you providing both proactive and reactive customer service?

02. aug. 2024 - 5 min
episode How to Address the Significant Hidden Costs of Inconsistent Marketing artwork
How to Address the Significant Hidden Costs of Inconsistent Marketing

Algorithmic judgment is more efficient and effective than the human variation.

29. jul. 2024 - 4 min
episode Forget mass marketing. Focus on '1,000 true fans.' artwork
Forget mass marketing. Focus on '1,000 true fans.'

Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.

17. jul. 2024 - 8 min
episode Why AI Will Kill Your Marketing (If You Let It) artwork
Why AI Will Kill Your Marketing (If You Let It)

A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.

15. jul. 2024 - 7 min
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