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Outperform

Podcast by Eppo

English

Business

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About Outperform

Outperform is a show dedicated to helping your business unlock its full potential through data-driven decision-making and experimentation. Every episode is packed with innovative strategies and practical insights designed to equip and inspire data scientists, marketers, and engineers alike.We're exploring topics ranging from A/B testing and machine learning to creating a culture of experimentation within your organization. Discover how businesses win by driving innovation and better decision-making!

All episodes

7 episodes

episode 4 Stages of Experiment Maturity artwork

4 Stages of Experiment Maturity

Data-driven is the buzzword of the day—but what are the strategies that separate top-tier, data-driven companies from the rest? From chaotic, one-off tests to fully automated systems, we share the four stages that drive scalable growth, speed up learning, and make decision-making a breeze. In this episode, Lukas Goetz-Weiss, joins Ryan Lucht to explore each maturity stage, the common roadblocks, and the practical steps any business can take to level up. In this Episode: 1. Why most companies start with isolated, intuition-driven tests and the pitfalls of this chaotic approach. 2. Why companies gain structure but struggle with resource bottlenecks and decision-making delays. 3. How to build trust in experiment results, empower teams, and avoid pitfalls like p-hacking and underpowered tests. 4. Examples of companies that turn experimentation into a seamless, strategic advantage.

12 Nov 2024 - 40 min
episode 5 places to generate GREAT A/B test ideas artwork

5 places to generate GREAT A/B test ideas

"When in doubt, test it out!" In today's episode of Outperform, we uncover why the best teams thrive on a culture of testing everything— powerful metrics like segment-level differences and the dynamic balance between best practices and bold experiments, showcasing why both small tweaks and big swings matter. Plus, how a well-balanced experiment portfolio and savvy management can supercharge your path to strategic innovation! In this Episode:  * Discover five unconventional methods for generating powerful A/B test hypotheses. * Learn how to harness historical company insights, customer feedback, and UX best practices to drive impactful business outcomes. * Explore the significance of a balanced experimentation portfolio, blending big and small bets to effectively transform your business and maintain a competitive edge.

29 Oct 2024 - 46 min
episode 3 Challenges in Creating a Culture of Experimentation artwork

3 Challenges in Creating a Culture of Experimentation

The power of experimentation is never clearer than when small changes spark massive breakthroughs. But how do you get your teams convinced to start testing many small changes in the first place?  We explore some common roadblocks that stand in the way of world-class cultures of experimentation. Ryan, Che, and Sven share insider insights from companies like Airbnb and Stitch Fix to give you actionable ideas and strategies in building your own experimentation program - and career. In this Episode:  * Taking calculated risks and consistently experimenting are key to achieving breakthroughs and driving success. * Standardizing processes and metrics minimizes friction, making it easier for teams to run experiments independently. * Leadership is essential in building a culture of experimentation, where successes are celebrated and failures are seen as valuable learning opportunities.

16 Oct 2024 - 40 min
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