Performance Marketing Minds

Episode 11. Inside MediaForce: Balancing In‑House vs Partners in the Age of AI & CTV with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce. In this engaging conversation, the founders of MediaForce discuss their journey in performance marketing, the balance between in-house and external solutions, and the evolving landscape of advertising, particularly with the rise of AI and CTV. They share insights on leadership dynamics, the importance of diversification, and how to navigate regulatory changes while maintaining a focus on performance and results.

Episode 10. From Operators to Optimists: The Future of Marketing and Markets with Nick Shackelford, Digital Marketing Entrepreneur

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nick Shackelford, Digital Marketing Entrepreneur. Nick shares hard-won lessons on running multiple businesses, how upbringing shapes success, and why mentorship accelerates growth. He breaks down market trends—from renewed interest in hard assets to where financial markets may head—while exploring the evolution of influencer marketing and AI’s expanding role. The conversation closes with thoughts on parenting in a digital age and an optimistic outlook for the future. From juggling portfolios to navigating macro shifts, and from creator-led strategies to AI-enabled execution, this conversation is packed with practical insights for modern marketers, operators, and builders. Sit back, relax, and enjoy the conversation with Nick Shackelford!

Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads In this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should drive customer success and solve meaningful problems. From balancing innovation with practicality to ensuring platforms deliver results, this conversation is packed with valuable insights for anyone navigating the evolving world of AI-driven marketing. Sit back, relax, and enjoy the conversation with Laine Rosa!

Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels. They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape, with Nadim sharing his vision for creating meaningful change through political engagement. Sit back, relax, and enjoy the conversation with Nadim Batista-Kuttab!

Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media. In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing. Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions. So sit back and enjoy the chat with Raanan Rosenbaum!