Pool People

Pool People #6: Mitchell Baker — From Insurance to 100+ Pools on Google Reviews

41 min · 31. mar. 2026
episode Pool People #6: Mitchell Baker — From Insurance to 100+ Pools on Google Reviews cover

Description

Mitchell Baker is the owner-operator of Baker Pool Maintenance in Mesa, Arizona. After a decade running a Farmers Insurance agency in Washington state, he moved to Arizona and stumbled into pool service through the guy who cleaned his own pool. Four and a half years later, he's running 101-102 accounts with one full-time technician — having grown almost entirely through Google reviews. In this episode, Mitchell shares how he started with 15 purchased pools, his "wait for the attaboy" strategy for getting Google reviews, his approach to flat-rate billing and raising prices without losing customers, and what changed when he hired his first tech.

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