Pricing Page unPacked

Podcast by Willingness To Pay

English

Business

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About Pricing Page unPacked

Where pricing strategy meets the real world.What actually happens when pricing theory hits a live pricing page?Where do companies get it right - and where do they quietly leave money on the table?In our new podcast, Pricing Page Unpacked, we dive into exactly that.Join Rob and Ulrik as they break down pricing pages, explore how they’ve evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts.🎙️ What to expect:Real-world examples of pricing pages (the good, the bad, and the confusing)Sharp challenges and fresh perspectivesDeep interpretation of what pricing decisions actually mean for a businessRob brings the framing, momentum, and tough questions.Ulrik brings the diagnosis, insights, and implications.Together, it’s 100% pricing - unfiltered.If you care about pricing, packaging, or how companies actually communicate value… this one’s for you.

All episodes

3 episodes

Pricing Page unPacked: Why Notion’s Pricing Works Better Than Most SaaS Companies

Notion has tens of millions of users. A huge chunk of them have never paid a dollar. And that's completely intentional. In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal users into an organic growth engine — and how that freemium model quietly spread the product across teams, departments, and entire organizations. We also get into the harder questions: • Is Notion AI priced correctly now that it's bundled into higher tiers? • What does margin pressure from AI mean for SaaS pricing broadly? • Is Notion leaving money on the table — or playing a longer game? One of the most thoughtful pricing pages in software. Here's what's behind it. For more information, catch us on https://www.willingnesstopay.com/

13 May 2026 - 39 min

Pricing Package unPacked - Figma, AI Credits, and the Future of SaaS Pricing

In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool into a broader product suite with FigJam, Dev Mode, Slides, Sites, Make, and more. We also dig into how Figma’s seat structure works across designers, developers, and collaborators, and why that approach may be better for expansion than for new customer acquisition. We also get into one of the biggest pricing topics in SaaS right now: AI credits. We walk through how Figma is introducing AI-based packaging, why they are not fully enforcing limits yet, and what that means for cost control, user behavior, and the future of seat-based pricing. If you care about SaaS pricing, PLG, monetization, packaging strategy, or how AI is changing software business models, this episode is packed with practical insights. For more information, catch us on https://www.willingnesstopay.com/

29 Apr 2026 - 41 min

Pricing Page unPacked - trailer

Stay tuned for episode 1 on April 28. For more information, catch us on https://www.willingnesstopay.com/

28 Apr 2026 - 29 s

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