Radical Content

00:00 Introduction to Radical Content and Guests 03:10 Joey Thorsen's Journey from Sports to Theme Parks 06:50 Engagement and Audience-Centric Marketing Strategies 10:00 The Birth of Ozarkly: Filling the Marketing Gap 13:55 Creating Unique Content for Social Media 20:13 Building a Content Studio and Podcast 24:43 Success on TikTok: Engaging a New Audience 30:01 Advice for Aspiring Content Creators

00:00 Introduction and Background 02:07 The Shift to Branded Storytelling 05:54 Challenges in Modern Marketing 09:57 Lessons from Journalism for Marketing 13:54 Corporate Communications and Storytelling 19:52 The Importance of New Media Mindset 24:12 Creative Excellence in Brand Storytelling 29:57 Behind the Apron: Employee Stories 34:14 Hope Builds: Community and Corporate Responsibility 40:06 Brand Storytelling Community and Future Directions

00:00Introduction to Sarah Whittle and Her Journey 02:59The Challenges Brands Face in Content Creation 05:55Understanding the Disconnect Between Executives and Social Teams 09:01The Importance of Community Over Fandom 11:55The Role of Authenticity in Brand Storytelling 15:00Navigating Trends and Creativity in Social Media 18:02Content Strategy: Balancing Push and Pull 20:57The Power of Collaboration and Team Dynamics 24:03Content Breakdown: Analyzing Successful Campaigns 27:00Final Thoughts and Future Directions

Chapters 00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy 03:07 The Evolution of Social Media at Coca-Cola 06:13 Social at the Core: Strategies for Engagement 08:53 Challenges in Legacy Brands Embracing Social Media 11:55 The Importance of Storytelling in Brand Building 15:00 Coca-Cola's Content 2020 Initiative 17:57 Building an Enterprise-Level Social Media Team 21:08 The Share a Coke Campaign: A Case Study 24:03 Coca-Cola's Approach to Gen Z and TikTok

00:00 Introduction and Background of Scott Monte 07:47 The Power of Storytelling in Brand Building 11:20 Building Transparency and Collaboration at Ford Motor Company 18:26 The Importance of Listening and Engaging in a Two-Way Conversation 24:58 The Power of Creativity, Authenticity, and Empathy in Marketing 30:28 Navigating the Changing Landscape of Social Media 34:08 Building Relationships with Customers through Storytelling and Unique Experiences