Roots & Reflections

Making the Grade | Featuring: Dana Spessert

1 h 21 min · 3. apr. 2024
episode Making the Grade | Featuring: Dana Spessert cover

Description

On this episode of the Roots & Reflections podcast, we sit down with NHLA’s Chief Inspector, Dana Spessert. As a third generation lumberman who grew up around his family’s sawmill in West Virginia, Dana got his first taste of the lumber business at age three and never looked back. Our conversation digs into Dana’s childhood and early career, the countless experiences and lessons that led him to his current role, the many hats he wears with NHLA, and the advice he would give to the next generation of young men and women in the industry.

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episode The Hardwood Tipping Point artwork

The Hardwood Tipping Point

On this special IHLA edition of the Roots & Reflections podcast, we chat with the Director of Sales & Purchasing at Aurora Timberland, Clay Miller. Clay’s path through the industry has been anything but linear — from growing up around his family’s mill, to taking a detour in education and retail, and ultimately steering back to a career in hardwood lumber through a chance encounter. Our conversation explores the role of generational wisdom, the importance of industry storytelling, and the urgent need for the hardwood industry to reintroduce itself to a new generation of consumers. We also dive into lessons from The Tipping Point by Malcolm Gladwell, the surprising rise of shiplap, and how the industry might learn to grow its message — one meaningful connection at a time.

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