Sequence Over Strategy

Sequence Over Strategy

Podcast by Michelle Warner

Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequenc...

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All episodes

20 episodes
episode Decoding Hidden Advantages artwork
Decoding Hidden Advantages

Ever feel like some business strategies work perfectly for others but never quite seem to hit the mark for you? In this episode of Sequence Over Strategy, Michelle Warner dives into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed. These “unfair advantages” can make it hard to see the full picture. Michelle helps you recognize these biases, ask the right questions, and make smarter decisions that actually work for your business. It’s time to take control of your strategy and set yourself up for success! Check out the full episode at TheMichelleWarner.com [https://www.themichellewarner.com/podcast]

05. dec. 2024 - 24 min
episode Why Asking Matters artwork
Why Asking Matters

Do you hesitate to ask for help because it feels selfish or awkward? In this episode of Sequence over Strategy, Michelle challenges that mindset and shows why asking is actually key to building strong relationships. Far from being a burden, a well-crafted ask strengthens trust and connection. Michelle introduces the "ask continuum" to help you avoid the traps of asking for too much or nothing at all. She also breaks down five practical ways to make your asks clear, realistic, and meaningful. By getting comfortable with asking, you’ll not only get what you need but also deepen your relationships along the way. Check out the full episode at TheMichelleWarner.com [https://www.themichellewarner.com/podcast]

21. nov. 2024 - 26 min
episode How I Use Social Media (and Why You Rarely See Me Post Publicly) artwork
How I Use Social Media (and Why You Rarely See Me Post Publicly)

Are you tired of social media feeling like a numbers game? In this episode of Sequence Over Strategy, Michelle Warner shares how to transform social media into a powerful tool for building relationships that generate high-quality leads. She discusses why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. Michelle offers practical tips on creating authentic content that not only attracts the right clients but also establishes trust and builds lasting business relationships. Check out the full episode at TheMichelleWarner.com [https://www.themichellewarner.com/podcast]

07. nov. 2024 - 22 min
episode Engineering Leads That Act Like Referrals artwork
Engineering Leads That Act Like Referrals

Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in? In this episode of Sequence Over Strategy, Michelle Warner breaks down how to engineer leads that act like referrals through relationship marketing. She explains why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly. Michelle shares actionable insights on how to be proactive in building the relationships that matter most for your business's growth. Check out the full episode at TheMichelleWarner.com [https://www.themichellewarner.com/podcast]

24. okt. 2024 - 26 min
episode Filling the Engagement Gap artwork
Filling the Engagement Gap

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships? In this episode of Sequence Over Strategy, Michelle Warner emphasizes the pivotal role of engagement strategies in effective marketing. She discusses how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. Michelle introduces her framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected. Check out the full episode at TheMichelleWarner.com [https://www.themichellewarner.com/podcast]

10. okt. 2024 - 25 min
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