SMART Entrepreneurship

The Business of Creativity: Growing as a Visual Artist

In this episode of Smart Growth, we sit down with Adetona Adedamola, a talented visual artist making his mark in Nigeria’s creative industry. Adetona shares his journey, the challenges of building a career in the arts, and what it takes to stand out in a competitive creative space. Guided by international business consultant Aloysius Anagonye, the conversation dives into practical ways artists can treat their craft as a business — from pricing and marketing to scaling their creative brand. If you’re an artist, creative, or entrepreneur looking to balance passion with profit, this episode is for you.

Turning Waste Into Opportunity

In this episode of Smart Growth, we feature Charles Itua, founder of Waste Reuse Warriors (WRW), a movement dedicated to transforming waste into value and driving sustainability in Nigeria. Charles shares how his journey into waste reuse began, the challenges of changing mindsets around recycling, and why sustainability can also be a profitable business venture. With insights from our expert, the conversation explores practical ways to scale eco-friendly businesses, build community support, and create opportunities while protecting the environment. If you’ve ever wondered how waste can turn into wealth, this is an inspiring story you don’t want to miss.

Making Fashion Work: The WT Wears Story

In this episode of Smart Growth, we sit down with Kunle Wilson, the creative mind and business driver behind WT Wears, a fashion brand with a loyal following. Kunle opens up about the hustle behind making clothes that connect with real people — from understanding customer tastes to keeping up with trends and staying profitable in a competitive market. With guidance from Aloysius Anagonye, an international business consultant, the conversation digs into practical strategies for growing a fashion label that’s more than just style — it’s a business that works. If you’re a creative entrepreneur or fashion lover looking for ways to turn design into income, this is an episode you’ll want to watch.

Designing Identity Through Fashion

In this episode of Smart Growth, we sit down with Ganiyu Oreoluwa Wahab, the creative mind and business brain behind Horeholuwa Clothing—a rising Nigerian fashion brand championing African identity, boldness, and modern expression. Oreoluwa shares what it really takes to build a fashion business that’s not just stylish, but deeply rooted in culture. From learning design to managing sales, from social media visibility to gracing major fashion shows—his journey reflects the grit and creativity needed to succeed in Nigeria’s fashion scene. Together with our expert, we dive into how creatives can build structured, scalable brands that still stay true to their identity. If you’re a fashionpreneur or cultural creator, this episode is your playbook.

Sewing Success: Growing a Fashion Brand from Scratch

In this episode of Smart Growth, we spotlight Shittu Boluwatife, the founder of Tife Oge, a fashion brand built from the ground up through skill, consistency, and vision. As a young tailor and fashion designer, Tife shares how she turned her love for sewing into a business, what it takes to grow a client base in Nigeria’s competitive fashion space, and the behind-the-scenes realities of being a fashionpreneur. Alongside our expert, we explore how to scale a made-to-order fashion brand, position your designs for the right audience, and build long-term customer trust in the fashion industry. If you’re a fashion entrepreneur or creative building something from scratch, this episode is packed with practical gems.