Solopreneur CEO

How I Run This: Redefining Success as a Solopreneur with Tara Whitaker (Part 2)

What if success doesn’t have to mean building a bigger business? What if “enough” is actually enough? In Part 2 of this How I Run This conversation, Marcia continues her discussion with Tara Whitaker about entrepreneurship, money, parenting, community, visibility, and the pressure solopreneurs feel to constantly grow, scale, and prove themselves.   This conversation gets especially honest around the realities of solopreneurship and the difference between building a business that looks impressive… versus building one that actually supports your life. They talk about: * Why Tara has intentionally chosen not to build a large company or team * The pressure online business owners feel to constantly scale * The emotional cost of chasing external definitions of success * Parenting, flexibility, and designing business around real life * Why “enough” looks different for everyone * The role of money, impact, and values in entrepreneurship * Community, participation, and what solopreneurs actually need support with This is a grounded, refreshing conversation about ambition, capacity, and building a business that fits the life you actually want. 🎯 Join our free community for solopreneurs building sustainable businesses without burnout: https://thesolopreneurceo.com

How I Run This: Building a Values-Driven Business with Tara Whitaker (Part 1)

There’s a certain kind of freedom that comes with building your own business. You get to decide what matters. What you stand for. What kind of work you want to do and how you want to do it. But that also means you have to make hard decisions about your values, your visibility, and the kind of business you actually want to build. In Part 1 of this How I Run This conversation, Marcia sits down with Tara Whitaker, book editor, coach, membership founder, and host of the Modern Editor Podcast, for a wide-ranging discussion about entrepreneurship, visibility, community, creative work, and building a business that actually aligns with who you are.   They talk about: * Tara’s journey from corporate event planning into solopreneurship * What changed for her during the pandemic and how it shaped her business * Why visibility feels unsafe for so many women business owners * Building a values-driven business and attracting the right clients * The role of community in entrepreneurship and personal growth * Honest conversations around AI, creativity, and critical thinking * Why solopreneurship can be both empowering and deeply personal This conversation goes beyond tactics and productivity. It’s an honest look at what it means to build a business that reflects your values, your voice, and the life you actually want to live. And this is only Part 1. 👀 🎯 Join our free community for solopreneurs building sustainable businesses without burnout:https://thesolopreneurceo.com [https://thesolopreneurceo.com]

Why You’re Spending Time on the Wrong Things (And Don’t Realize It)

If you’ve ever looked at your to-do list and thought… “Why do I keep avoiding this?” or “Why am I spending so much time on things that don’t actually matter?” This episode is going to connect some dots. Because what most solopreneurs call a “time problem”… is often an alignment problem. In this episode, we’re revisiting a powerful conversation from our earlier Honest Convos series and bringing it into the Solopreneur CEO lens. We break down what “alignment” actually means (without the buzzwords)… and how it shows up in your business in very real ways. You’ll hear: * Why procrastination is often a sign of misalignment (not laziness) * How guilt, obligation, and “shoulds” quietly shape how you spend your time * The difference between being good at something vs it being right for your business * Why you can feel successful on paper… but still feel off If you’ve been noticing that your time is going to things that don’t feel quite right… this is likely the missing piece. Because when your time, energy, and focus are out of alignment… no amount of productivity or planning will fix it. 🎯 Want to see exactly where your time is going (and what’s actually worth keeping)? Join our free Time Thief Workshop where we walk you through how to map your time and start making CEO-level decisions. 🔗 Save your spot: https://thesolopreneurceo.com/webinar-registration [https://thesolopreneurceo.com/webinar-registration]

Why You Always Feel Behind (Even When Your Business Is “Working”)

If your business looks successful on the outside… but still feels heavy, chaotic, or behind on the inside… this episode is for you. Because the problem probably isn’t what you think. Most solopreneurs assume they need better time management, more discipline, or a new system to finally feel “on top of things.” But what if that’s not it at all? In this episode, we break down why you can be doing everything right… and still feel like you’re constantly catching up. You’ll hear: * Why “staying busy” can actually hide what’s not working * The difference between knowing what’s happening vs actually seeing it clearly * How small, invisible patterns quietly steal hours from your week * Why fixing your schedule hasn’t worked (and what to focus on instead) This is where we introduce the concept of the Time Thief… and why most solopreneurs can’t fix what’s draining their time because they’ve never fully seen it. If you’ve ever ended your day wondering, “Where did the time go?” this conversation will hit home. 🎯 Want to see exactly where your time is going? Join our free Time Thief Workshop where we’ll walk you through how to map your time clearly so you can start making CEO-level decisions in your business. 🔗 Save your spot: thesolopreneurceo.com/webinar-registration [If your business looks successful on the outside… but still feels heavy, chaotic, or behind on the inside… this episode is for you. Because the problem probably isn’t what you think. Most solopreneurs assume they need better time management, more discipline, or a new system to finally feel “on top of things.” But what if that’s not it at all? In this episode, we break down why you can be doing everything right… and still feel like you’re constantly catching up. You’ll hear: * Why “staying busy” can actually hide what’s not working * The difference between knowing what’s happening vs actually seeing it clearly * How small, invisible patterns quietly steal hours from your week * Why fixing your schedule hasn’t worked (and what to focus on instead) This is where we introduce the concept of the Time Thief… and why most solopreneurs can’t fix what’s draining their time because they’ve never fully seen it. If you’ve ever ended your day wondering, “Where did the time go?” this conversation will hit home. 🎯 Want to see exactly where your time is going? Join our free Time Thief Workshop where we’ll walk you through how to map your time clearly so you can start making CEO-level decisions in your business. 🔗 Save your spot: https://thesolopreneurceo.com/webinar-registration]

How She Runs Two Businesses Without Burning Out (While Staying Hands-On Where It Matters)

What does it actually look like to grow a business… without becoming the bottleneck? In this episode of our How I Run This series, we’re joined by Vikki Diaz, a business owner running both a painting company and a marketing agency for contractors, all while building systems that allow her to step back without losing the personal touch her clients trust. Because here’s the reality most people don’t talk about: You don’t need to be involved in everything… but you do need to be intentional about where you stay involved. Vikki shares how she’s built both businesses in a way that: * creates structure behind the scenes * keeps the client experience strong * and allows her to move toward a more hands-off role without sacrificing quality Inside this conversation, we talk about: * How she uses systems and automation to remove herself from day-to-day tasks   * Why staying visible in key moments still matters for trust and client experience * The difference between content that goes viral and content that actually converts locally * What led to her burnout point and how she rebuilt her business differently * The simple boundary that protects her time while still giving clients direct access This episode is a real look at what it means to scale intentionally, not just grow. Because building a business that runs without you doesn’t mean disappearing… It means knowing exactly where you’re needed and where you’re not. 🎧 Listen in and take what fits for where you are right now. If you want support, perspective, and real conversations like this, come join us inside the Success Secret Society: https://thesolopreneurceo.com [https://thesolopreneurceo.com]