Sound Advice

Marketing to HNWI: Go beyond visual

Marketing to HNWI: Go beyond visual

Using audio to market to teens and twenties

More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic.  In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z.

Audio for marketing objectives part 1

It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition.  1m 15 sec: Awareness 4m 39 sec: Customer Acquisition  9m 30 sec: Customer Retention Campaigns

Marketing with social media and audio ads

Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

3 podcast advertising mistakes

Three common mistakes you should avoid in programmatic podcast advertising:  At 45-seconds hear mistake one: Running an ad just once or for one day!  At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference  At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment