The AMA Way

Episode 02 - The Creation of ISME SWIM, Turning Passion into a Brand ft. Isabella Bailey (Founder of ISME SWIM)

In this episode, we sit down with Isabella Bailey — Founder of ISME SWIM, as we dive into her journey of building a swimwear brand from just $1,000 into a growing business rooted in creativity, community, and adaptability. What you’ll learn: How to start with nothing but an idea and $1,000: Why waiting for the “perfect moment” holds you back—and how taking action early can turn a small idea into a real, growing business How to build a brand people genuinely connect with: From finding your niche to using storytelling, community, and word-of-mouth to create loyal customers—not just one-time buyers How to grow by getting uncomfortable and adapting fast: The reality of entrepreneurship—facing rejection, learning as you go, and evolving with your market to keep moving forward So, tune in and take notes!!== For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuama TikTok: @theamaway Spotify: The AMA Way Subscribe to YouTube: The AMA Way SDSU AMA Website: sdsuama.com [http://sdsuama.com]

Episode 01 - Building Motive and Turning Ideas Into Action ft. Christian Winters (Security Strategy @ Coinbase | Founder of Motiv)

In this episode, we sit down with Christian Winters — Security Strategy @ Coinbase | Founder of Motiv, as we talk about building a startup from the ground up and using accountability to create better habits, stronger motivation, and real personal growth. What you’ll learn: How to start before you feel ready: taking action and learning as you go What it’s really like to build an app: the pivots, challenges, legal considerations, and lessons behind creating Motiv The truth about entrepreneurship: building the app is only half the battle, while marketing, trust, and user growth are just as important So tune in and take notes!! == For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuama - TikTok: @theamaway - Spotify: The AMA Way - Subscribe to YouTube: The AMA Way - SDSU AMA Website: sdsuama.com [http://sdsuama.com]

Episode 02 - Real-World Marketing and Viewpoints ft. Liann So (Jack in the Box, Marketing Communications Coordinator)

In this episode, we sit down with Liann So — the Marketing Communications Coordinator @ Jack in the Box, as we learn about breaking into marketing creatively, working hybrid or only online/in-person, and using real skills to build your own dreams and ideas. What you’ll learn: How to stand out: creative apps, GBM networking, and speaking up. Hybrid Working Works: The Pros and Cons from being straight online or in-person versus being hybrid worker Finding the Perfect Career, requires other factors to look into. Tune in and take notes !!== For more personal and professional development tips, follow The AMA Way Socials == Instagram: @theamaway & @sdsuama TikTok: @theamaway Spotify: The AMA Way Subscribe to YouTube: The AMA Way SDSU AMA Website: sdsuama.com [http://sdsuama.com]

Episode 01 - The Inside Scoop with Women in Leadership ft. Anastasia Papina & Kitzia Gonzalez

In this episode, we sit down with Anastasia Papina & Kitzia Gonzalez — 2 interns within Women in Leadership (WiL), as they give us some inside scoop of how WiL works, their journey into where they're at now, and advice and opportunities for your future !! What you’ll learn: Jumpstart Your Career: Early Leadership Roles = Big Impact. Real Students Share Their Change of Major, Club Wins & How They Turned Rejection into Opportunity. Get Practical Tips for Thriving in a Tough Job Market—with Networking, Branding & Creative Tools. [http://Tools.So] So [http://Tools.So], Tune in and take notes !!== For more personal and professional development tips, follow The AMA Way Socials == Instagram: @theamaway & @sdsuama TikTok: @theamaway Spotify: The AMA Way Subscribe to YouTube: The AMA Way SDSU AMA Website: sdsuama.com [http://sdsuama.com]

In Her Own Rink: Leading with Passion and Purpose ft. Anne Mauler

In this episode, we sit down with Anne Mauler, award-winning marketing executive and strategic powerhouse, as she unpacks her most meaningful campaigns, shares lessons from the field, and offers invaluable advice for aspiring marketers.