Cover image of show The Brand Archive

The Brand Archive

Podcast by The Good Kids

English

Business

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About The Brand Archive

The Brand Archive is not your average branding podcast; unless your average branding podcast unearths iconic brands and examines them with a mix of curiosity, irreverence, and just the right amount of wisdom. Join Ashton and Ben, co-founders of Bismarck design studio The Good Kids, as they dig through the triumphs and trainwrecks of brands you know (and some you forgot). They’ll uncover what made them, what broke them, and what it all means for your own brand — with a few unexpected detours and delightfully weird moments along the way. New episodes every week. Archival gloves not included.

All episodes

14 episodes

episode Lisa Frank — The 90s Stationery Brand That Colored a Generation artwork

Lisa Frank — The 90s Stationery Brand That Colored a Generation

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the colorful and nostalgic world of Lisa Frank, a brand synonymous with vibrant designs and childhood memories. They discuss the origins of Lisa Frank, her rise to fame in the 90s, the challenges she faced, and the current state of the brand. The conversation delves into personal connections with the brand, the significance of branding and personal identity, and the impact of nostalgia on consumer behavior. This conversation delves into the evolution of Lisa Frank's branding, exploring its unique appeal and the challenges it faced due to internal culture issues. The discussion highlights the importance of a strong internal brand and how it can impact public perception. The hosts reflect on lessons learned from Lisa Frank's journey, emphasizing the need for effective business management and marketing strategies in today's digital landscape. They also consider the potential for reviving nostalgic brands and the complexities involved in doing so.

12 Jun 2025 - 45 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
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