The Branding Bakery

EP006 - Do You Know Your Clients Customers?

Today I respond to an interesting question posed in one of the Facebook groups we are part of. Knowing your clients customers is one key to helping them be successful.  It is extremely important that you help your clients understand who their customers are. Going through a positioning exercise like our FREE one here: https://thebrandingbakery.com  can be pivotal to helping you and your customers understand the "WHO's". We hope you find this helpful!

Episode 005 - Creating a Positioning Statement

A couple of weeks ago we created a video walk through of our "Know Thyself" positioning statement exercise. Today's podcast is the audio from that walk through.  Make sure you head over here: https://www.thebrandingbakery.com to download, not only our FREE workbook, but also an unbranded version, along with a keynote/powerpoint template that you can use to walk your clients through the exercise in person. We hope you find this as helpful as we do!

Episode 004 - Stop trading time for money!

Do you charge by the hour? Most likely you do, but you need to stop it. Today I have a little rant about hourly wages, the need for value based pricing, and how design for hire sites lower the value of the industry and present your amazing skills as a commodity.

Episode 003 - What I do in the Initial Client Meeting

A lot of designers and creatives really struggle with how to run the initial client meeting, often allowing the client to take control and assert themselves in a position of authority. Here's my quick take on these meetings, and a brief walk-through of how I have learned to conduct them. I hope you find this helpful! Thanks for listening.

Episode 002 - Expand your toolset & add value

I talk a little more about the importance of expanding your toolset as a designer to differentiate against Fiverr and other commodity design sites. check us out on Instagram @thebrandingbakery