The Customer's Couch

Podcast by Rashard Spiller

English

Business

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20 hours of audiobooks / month
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About The Customer's Couch

The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.

All episodes

3 episodes

Episode 3: Role Theory and User Personas Part 2

In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

13 Sep 2017 - 11 min

Episode 2: Qualitative Research - Projective Techniques

In this episode, I review project techniques in qualitative research.

13 Sep 2017 - 9 min

Episode 1: Understanding the Problem

In this episode I discuss three techniques that you can use to get to the essence of any business problem.

13 Sep 2017 - 10 min

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