The Digital Boost Podcast

A Small Business Guide to Short-Form Video

If the thought of filming short-form video makes you want to hide, this one is for you. We sat down with the brilliant Emma York, founder of Fresh Approach Digital, to talk about how she mastered the art of "unpolished" video (and how you can too!).   Emma’s secret? She traded perfectionism for a mug of tea and a walk. 🚶‍♀️☕   Here are 5 pillars to help you stop overthinking and start filming: 1️⃣ Kill Perfectionism, be authentic 2️⃣ Find your "Anchor" 3️⃣ Show, Don’t Just Sell 4️⃣ The 60-Second Test 5️⃣ The 12-Week Rule: Don’t give up after one video.   Need some help to stop overthinking and start doing when it comes to videos? We've got your back! Here are some of our free resources, challenges & mentors to get you started: https://digitalboost.org.uk/a-small-business-guide-to-short-form-video/ [https://digitalboost.org.uk/a-small-business-guide-to-short-form-video/] A big thank you to BT for sponsoring our new podcast series 💜

How to build a high-converting social media strategy

Stop throwing content at the wall and hoping it sticks!   If your social media feels like a "time-suck," here is a 3-step framework to pivot toward conversion: 🌟 1. The Power of "One": Stop trying to conquer TikTok, Instagram, and LinkedIn all at once. If your ideal clients are here on LinkedIn, master this platform first. Quality engagement on one channel beats "filler content" on five. 🌟 2. Conversation over Broadcasting: Are you talking at your audience or with them? People buy from people. Small talk, storytelling, and solving specific "pain points" build the trust that leads to a transaction. 🌟 3. Ditch the High-Production Value: Research shows that "rough and ready," off-the-cuff video content often outperforms polished ads. Your audience wants authenticity, not a filter. Grab your phone, share a lesson, and hit post. Need some helpful tips and tools to build a high converting social media strategy? We've got your back! Here are some of our free resources, challenges & mentors to get you started: https://digitalboost.org.uk/how-to-build-a-high-converting-social-media-strategy/ [https://digitalboost.org.uk/how-to-build-a-high-converting-social-media-strategy/] A big thank you to BT for sponsoring this 5-episode series 💜   #SmallBusiness #SocialMediaStrategy #DigitalSkills #EntrepreneurLife #Founder #FounderAdvice

How to market your business on a budget

If you feel like you’re drowning in marketing advice, listen up. 👂 Most founders are overwhelmed because they think they have to do everything - emails, SEO, every social platform. It’s a recipe for burnout.   Here are 3 ways to cut through the noise: First, claim your Google Business Profile. It’s free real estate that verifies you’re a real business. One mentee actually stopped all paid ads because their organic profile traffic was so high.   Second, treat your website as your 24/7 salesperson. High street shops close, but your virtual shop never does.   Third, stop worrying about posting 3 times a day. Focus on quality content that educates. Show people how you make your products - show them the 'love and affection' you put into the box. Need some low/no cost marketing ideas? We've got your back! Here are some of our free resources, challenges & mentors to get you started: https://digitalboost.org.uk/how-to-market-your-business-on-a-budget-bt/ [https://digitalboost.org.uk/how-to-market-your-business-on-a-budget-bt/] A big thank you to BT for sponsoring this 5-episode series 💜

Are you over-complicating your digital storefront?

Many founders believe that a high-converting website requires custom-built code and expensive "bells and whistles." But as Gary Watts (Founder of Eastnole) discovered, that’s often the fastest route to burnout and zero sales. Gary’s "disastrous" start with open-format platforms taught him a valuable lesson: The best websites are built on simplicity and data. By following three core principles, Gary scaled his business from 1 sale a month to 300+! 1️⃣ Leveraging user-friendly builders like Shopify allowed him to focus on customers, not troubleshooting code 2️⃣ Niche is king: Moving from a broad back pain market to a focus on runners' recovery transformed his conversion rate 3️⃣ Watch the data: Knowing his web data inside out allowed Gary to make small, powerful tweaks that compounded to huge changes for his conversion-rate Need some help improving your website? We've got your back! Here are some of our free resources, challenges & mentors to get you started: https://digitalboost.org.uk/how-to-build-a-high-converting-website/ [https://digitalboost.org.uk/how-to-build-a-high-converting-website/] A big thank you to BT for sponsoring this 5-episode series 💜

How to build your small business with AI

How AI boosted Cath's sales by 20% in just 6 months 🚀   👋 Meet Cath, founder of CDS Printer Solutions and Digital Boost mentee! We had the pleasure of interviewing her last year to hear how she was using AI in her business.   Like many founders, Cath was initially intimidated by AI. But after a mentor asked Cath how she was using AI, and Cath couldn't answer, she knew she was missing a trick by not diving into AI head on. Fast forward 6 months, and thanks to AI: Sales increased by 15-20% in just 6 months CDS's social media presence had exploded They'd hired two new team members to keep up with the demand! Need some help incorporating AI into your business? We've got your back! Here are some of our free resources, challenges & mentors to get you started: https://digitalboost.org.uk/how-to-grow-your-business-with-ai/ [https://digitalboost.org.uk/how-to-grow-your-business-with-ai/] 💪 A big thank you to BT for sponsoring this 5-episode series 💜