Cover image of show The Idea Lab Podcast

The Idea Lab Podcast

Podcast by Ukot Umezinne - The Idea Coach

English

Business

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About The Idea Lab Podcast

Welcome to the Idea Lab Podcast hosted by the Idea Coach - Ukot Umezinne. Ukot is passionate about creative ideas and transforms individuals into super-powered Bosses by refining their ideas to generate real income and create real change.

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5 episodes

episode How to Balance Your 9-5 and Side Hustle | Idea Lab - Episode 4 artwork

How to Balance Your 9-5 and Side Hustle | Idea Lab - Episode 4

Do you struggle to work on your business while working at a full-time job? There are many reasons why you may choose to run your side-hustle as well as having a regular 9-5. Running a side hustle should not deter you from giving your best to a full-time job, and having a full-time job shouldn’t deter you from pursuing your passions or going for that extra source of income. 1. Know the reason: When you solidly know the reason behind why you are doing both it helps you to be dedicated to both. 2. Realise that putting in the work now is making for a better tomorrow 3. Giving your best to your full-time job can even give exposure to your side-hustle because your employer wants you to be happy and give your best. How do YOU carve out time for your side-hustle?

24 Feb 2021 - 5 min
episode Is Your Business Providing a Solution? | Idea Lab Podcast - Episode 3 artwork

Is Your Business Providing a Solution? | Idea Lab Podcast - Episode 3

What problem is your business solving? Successful businesses solve problems for their customers. Successful entrepreneurs know how to identify their customers’ pain points. You need to know their ‘why’ and ‘how’ so that you can perfectly tailor solutions for them. If your product, or service, isn’t providing a solution for members of your target audience then you can’t make sales. Understanding what they want to achieve, the challenges they face, and the value they want, will help you to make your business a perfect solution tailored for them. It helps you to position your business effectively. If you don’t know the problem you’re solving you won’t know exactly who to market to, and you will have problems finding your target audience. When your business provides a solution catered to their needs, customers will come back to you for repeat business. Do you know the solution your business provides?

21 Feb 2021 - 5 min
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