Cover image of show The Integrated Podcast

The Integrated Podcast

Podcast by Paragon

English

Business

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About The Integrated Podcast

The Integrated Podcast brings on leaders from fast-growing B2B SaaS companies like Clearbit, SugarCRM, Profitwell, and Bynder to so you can learn how to best leverage integrations and partnerships to fuel your product's growth.

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5 episodes

episode Unlocking New Use Cases Through Integrations - With Neel Desai from Profitwell artwork

Unlocking New Use Cases Through Integrations - With Neel Desai from Profitwell

Your product is uniquely positioned to solve a specific set of problems very well, but you will never be able to do everything.  Integrations are a way to not only fill that gap, but also a way to learn about how users may be using your product in unintended ways. In this value-packed episode, Neel Desai, Director of Product Management at Profitwell, shares actionable tips and insights on:  - The impact of integrations on customer acquisition and churn - Prioritizing integrations based on a 4-step framework - How integrations can unlock new use cases and value from your product - How to measure the ROI of the integrations you've built - Gaining alignment across sales, customer success, and marketing on the product roadmap To learn more about Paragon, visit us at useparagon.com.   Bonus: Check out Neel's podcast rentiontalk.com, where product and customer success leaders share tactical secrets on how to reduce churn, from cancellation flows to upgrade/downgrade strategies.

15 Jun 2022 - 41 min
episode API and Integration Ecosystem Frameworks - with Billy & Jeremy from Productboard artwork

API and Integration Ecosystem Frameworks - with Billy & Jeremy from Productboard

Jeremy (Ecosystem Product Manager) and Billy (Head of Partnerships) from Productboard share the sophisticated framework they've used to scale their integration ecosystem.  This integration strategy has been instrumental in achieving their unicorn status ($1.7 Billion valuation) and creating an irrefutable moat around their leading product management platform.   In the conversation, they share:  - Their 'portfolio' approach to their integration roadmap  - Bucketing integrations based on strategic objectives  - Internal integration prioritization alignment practices  - API development vs. feature development differences  - Integration workflow design best practices  - Challenges with measuring ROI on integration initiatives  - Strategies for incentivizing partners To learn more about Productboard, visit them here: https://www.productboard.com  Looking to integrate with them? Reach out at: partners@productboard.com If you're looking for a scalable integration infrastructure for your SaaS, visit us at https://useparagon.com to learn more!   "So many Silicon Valley enterprise companies miss this critical point: they obsess over the user experience of their individual application, without considering how that app fits in the context of a company for whom their app is a means to an end." - Ben Thompson (Source: https://stratechery.com/2021/microsoft-and-the-metaverse/)

15 May 2022 - 38 min
episode Lessons from Scaling to 50+ Integrations - with Toni Aqunio from Bynder artwork

Lessons from Scaling to 50+ Integrations - with Toni Aqunio from Bynder

Scaling your product roadmap to 50+ native integrations comes with a completely different set of challenges when compared to building your first few. In this episode, we spoke with Toni Aquino, Group Product Manager at Bynder, a leading digital asset management (DAM) platform. She's leading the charge on their entire integrations strategy, and has helped them scale from only a handful of in-house integrations to now an ecosystem of over 50 integrations and counting. We cover:  - How a background in sales engineering set her up for success in her role as an integrations product manager - Strategic pivots required to successfully scale an integration roadmap (boilerplate vs. custom) - Overcoming the subject matter expertise problem with integrations - Prioritizing integration initiatives (in-house vs. partners) - Processes for effective integration workflow discovery - Support and scalability challenges with building integrations in-house Check out their website at: https://bynder.com Learn more about our embedded integration platform at https://useparagon.com

12 Apr 2022 - 23 min
episode Identify and Prioritize the Right Partnerships Opportunities - with Ashley Taylor from Commsor artwork

Identify and Prioritize the Right Partnerships Opportunities - with Ashley Taylor from Commsor

Welcome to the first episode of The Integrated Podcast, where we chat with leaders from fast-growing B2B SaaS companies to understand how you can leverage partnerships and integrations to fuel your product's growth.  Our guest today is Ashley Taylor, VP of Partnerships at Commsor (previously Clearbit).  She shares her wealth of knowledge on:  - Identifying fruitful partnership motions and integration opportunities  - How to prioritize integration and partnerships initiatives  - Why building an integration without a partnerships strategy is not enough  - Measuring the impact of your partnerships and integrations Check out their Community Club at https://www.community.club [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUF3ZWtUaW00WnZfb25Fenh1VHBBRjhfWUZyd3xBQ3Jtc0trYWFmUDVLWmtqSFZ3NjZKTEJETkZ1eGVIc0x6eUJnTXJkaW5tbUxIalVTRTlJbmZSRTNJbmxRS0RLWVlVUjcxRGhZR0EtWDQya1JRZUF1bTMyS2ZoeGVoSndtRjdXMldKM2lYbGRyQ2RyRnRDc0hnUQ&q=https%3A%2F%2Fwww.community.club]

17 Feb 2022 - 21 min
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