The Marketing Guy
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The Marketing Guy

Podcast by Yee Xuen Hong

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I am Yee Xuen, an e-com paid social marketer & creative strategist that enjoys exploring and talking about performing ad creatives, influencer marketing, paid social platform, landing pages with awesome marketers from all around the world. If you're looking for help over e-com creatives, reach out to me on LinkedIn and we can have a chat! https://www.linkedin.com/in/yeexuenhong/ 

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All episodes

47 episodes
episode WWM#8 - Scale DTCs In 150D With Nigel artwork
WWM#8 - Scale DTCs In 150D With Nigel

Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas... The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands: https://www.linkedin.com/posts/nigelthomas-ai_weve-boiled-down-dtc-growth-into-an-exact-activity-7051622898771361792-3vIS/ Nigel's 7 Steps To Create High Performing Content https://www.linkedin.com/posts/nigelthomas-ai_my-agency-has-created-over-9000-ads-here-activity-7079526387061051392-DFFU Nigel's profile: https://www.linkedin.com/in/nigelthomas-ai/ Nigel's Podcast: https://open.spotify.com/show/6NCDMsTcNwrQf11khYjarG?si=dcd47716b0ca4e4d&nd=1 ----- Worldwide Marketers was born with a simple idea: By interviewing marketers from all around the world...   They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.

04. jul. 2023 - 50 min
episode Landing Page Anatomy #9 - iRestore artwork
Landing Page Anatomy #9 - iRestore

What's the best way for me to build an ecom sales page? In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!   For this episode, we will be looking at iRestore, a hair restoration DTC brand that seeks to convince consumers to buy the product! Here's my resource:  https://docs.google.com/presentation/d/18mih9v7y3PCNVqo_x-wcwe5JFIu1u7q33Rtjz4h1_VE/edit?usp=sharing Landing Page Link:  https://lp.hoox.co/irestore-landing-page-project-11-07-22-hoox/

24. feb. 2023 - 21 min
episode Landing Page Anatomy #8 - Keeps artwork
Landing Page Anatomy #8 - Keeps

What's the best way for me to create a pre-selling page for my product?  In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep their hair! Here's my resource: https://docs.google.com/presentation/d/1rNkKlxslgEW9oCnU37aLKegTeHsN9SLPj5V-kPHwgso/edit?usp=sharing Landing Page Link: https://try.keeps.com/keep-your-hair-fb-50

10. feb. 2023 - 10 min
episode WWM #7 - Performance Creative Psychology #101 With Sarah artwork
WWM #7 - Performance Creative Psychology #101 With Sarah

Location: United States Marketers are preaching performance creatives are the new way to go.   But, behind the ever-changing performance creatives.. Consumer psychology will always remain the same.  Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger... Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal demographic!   ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight     By interviewing marketers from all around the world...   They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.

20. jan. 2023 - 1 h 5 min
episode Landing Page Anatomy #7: Kachava artwork
Landing Page Anatomy #7: Kachava

What's the best way for me to explain benefits of my products? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users! Here's my resource: https://docs.google.com/presentation/d/1gxiQLa2127iCBaEQO_CJfogMdiSn-d8B_L6Sb4om4dQ/edit?usp=sharing Landing Page Link: https://www.kachava.com/pages/benefits

07. jan. 2023 - 18 min
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