The Marketing Schematic

Manufacturing Marketing: Then & Now

In this episode of The Marketing Schematic, join hosts Ann Cotter and Chad Spaude as they explore how marketing for manufacturers has evolved over the past 12 years. They discuss how marketing has shifted from a transactional, checklist item to a data-driven, strategic revenue driver. They also share predictions for the future, including the impact of AI, and offer timeless advice for "future-proofing" your marketing efforts. Tune in to discover how manufacturing marketing has changed and what you need to know to stay ahead of the curve! ⁠⁠⁠Let's talk!⁠⁠⁠ [https://www.topfloortech.com/contact/] Top Floor website⁠⁠ [www.topfloortech.com] Continued Reading

Stop Piecemealing Your Marketing: Building Cohesion

Marketing shouldn’t feel like juggling mismatched pieces. In this episode of the Marketing Schematic, Anne and Andrea break down why piecemeal marketing stalls growth - and how a cohesive, data-driven strategy can finally get all your efforts working together toward measurable results. Top Floor website⁠ [www.topfloortech.com] Discover how to build a unified marketing strategy that works. In this episode, we share tips to eliminate silos, align your efforts, and create a plan that delivers measurable results. ⁠Let's talk!⁠ [https://www.topfloortech.com/contact/] Continued Reading

Smart Competition: How to Audit Without Copying in B2B Marketing

Ever feel stuck between knowing what your competitors are doing and figuring out what you should do next? In this episode, we break down how to run a smart competitive audit that inspires—not imitates. Learn how to uncover real insights, identify gaps in your strategy, and lead the pack instead of playing catch-up. If you're in B2B marketing and ready to move beyond the copy-paste approach, this one’s for you. Top Floor website [www.topfloortech.com] Want to learn more about auditing your competition? Let's talk! [https://www.topfloortech.com/contact/] Continued Reading

AI As Your Ally - The Relevance of SEO in 2025

Is SEO dead in 2025? Think again! Join Anne Cotter and Andrea Yank as they dive into how AI is transforming the world of SEO and organic traffic. Discover why Google impressions are up but clicks are down 30% , and what "Generative Engine Optimization" (GEO) really means for your content strategy. Learn how to leverage AI to your advantage and shift your focus to the KPIs that truly matter for conversions. If you're wondering how to thrive in this new AI-driven landscape, this episode is a must-listen! Continued Reading (Blog) [https://www.topfloortech.com/blog/ai-your-seo-ally-not-your-enemy/#gref] Top Floor website [topfloortech.com ] Want to discuss more about AI? Let's chat! [https://www.topfloortech.com/contact/]

Big Announcement! Top Floor acquires Concept Co.

In this episode, Justin Kerley and Chad Spaude talk through the details of Top Floor's upcoming acquisition of Concept Co. - effective May 1, 2025. Here's to a bright and exciting future! Learn more about the acquisition, here. [https://topfloortech.com/top-floor-concept-co]