The Mobile Pubcast

The Mobile Pubcast #14 – AI in reviews & predicting the next app boom

Apple is shaking things up in the App Store with AI-generated summaries based on real user reviews—what does this mean for developers and ASO specialists? Join us as we dive into how AI can revolutionize App Store Optimization, changing the game for discoverability and user insights. Plus, we're placing our bets! Tune in as we predict the top 10 apps poised to explode in 2025. We'll document our choices and revisit them in six months to see who's got the best crystal ball. Grab a pint and play along—who knows, maybe you'll spot the next big app first!

The Mobile Pubcast #13 - A new tap – The Mobile Pubcast reboot

Welcome back to The Mobile Pubcast! We’ve dusted off the barstools, pulled those pints, and are thrilled to kick off a brand-new season with a fresh face behind the mic. In this special Season 2 opener, we introduce our newest co-host, Madina, and dive into everything that’s happened since we last left you in Season 1—industry shake-ups, personal adventures, and plenty of lessons learned. But that’s not all: we also put our knowledge to the test with a spirited True or False game, featuring some of the latest (and strangest) headlines from the mobile world. Expect lively banter, a dash of friendly competition, and the same warm “pub” energy you’ve come to love. Grab a drink, get comfortable, and join us for a relaxed, heartfelt conversation that sets the tone for an exciting new season. Cheers to fresh beginnings and good company!

The Mobile Pubcast #12 - The last of us

We are gonna be kicked in the ass for this title but whatever... This episode is special for so many reasons that we will rest in peace with useless keywords to boost this podcast. This is the end of Season 1. Our team of publishers, sound engineers, marketing, audio editors are working hard to prepare you for our next Mobile Pubcast journey, with season 2 attacking your household soon. Thank you Aleksandra for being on this trip. For our last part, here is the promised list of dashboard screenshots, so you can play with us: https://abooster.pl/wp-content/uploads/themobilepubcast/1.png [https://abooster.pl/wp-content/uploads/themobilepubcast/1.png] https://abooster.pl/wp-content/uploads/themobilepubcast/2.png [https://abooster.pl/wp-content/uploads/themobilepubcast/2.png] https://abooster.pl/wp-content/uploads/themobilepubcast/3.png [https://abooster.pl/wp-content/uploads/themobilepubcast/3.png] https://abooster.pl/wp-content/uploads/themobilepubcast/4.png [https://abooster.pl/wp-content/uploads/themobilepubcast/4.png] https://abooster.pl/wp-content/uploads/themobilepubcast/5.png [https://abooster.pl/wp-content/uploads/themobilepubcast/5.png] https://abooster.pl/wp-content/uploads/themobilepubcast/6.png [https://abooster.pl/wp-content/uploads/themobilepubcast/6.png] https://abooster.pl/wp-content/uploads/themobilepubcast/7.png [https://abooster.pl/wp-content/uploads/themobilepubcast/7.png]

The Mobile Pubcast #11 - It's Payback time... with Payback App

It is time to wrap up our season 1 of The Mobile Pubcast. Just before Christmas 🎄, we are dropping you an episode with a guest - Anna Koksa, ladies and gentlemen. Anna works with the Payback app - one of the most recognizable loyalty programs. Let us hear about everyday work, challenges, used tools, and many more. Grab your glühwein🍷, start your fireplace 🪵, get a blanket, and dive into to festive mobile app industry.

The Mobile Pubcast #10 - Prepare to talk about apps with high-level management

Have you ever had a situation to talk about an app or campaign in front of a board of management? Oh yeah, we feel you. This is a completely different conversation from what you are used to. Here are a couple of examples of tackling different questions and situations.