The Gaming Playbook w/ Harry Phokou

Today’s guests are Lara Acosta, Luke Matthews, Matt Barker, Sam G. Winsbury, and Jacob Pegs. Lara is a personal branding expert and founder of Literally Academy, boasting 20M+ impressions and a #1 LinkedIn creator title. Luke is an AI-driven ghostwriter with 175,000 followers, known for teaching how to craft posts with precision in just 7 days. Matt is a solopreneur copywriter who left a corporate job to build a thriving business teaching others to attract dream clients through organic content. Sam is the founder of a personal branding agency that has built over 150 brands, achieving millions in inbound leads for clients. Jacob is a former agency owner turned business coach who scaled his consulting business to $500K+ annually, specializing in content-led growth strategies. And I'm your host, Harry Phokou, I ghostwrite and get LinkedIn done for you. In this episode, we talk about our approaches to writing, managing leads, and using AI in content creation. We also share tips on building connections, making the most of video content, and deciding what really matters on LinkedIn. Whether you're new to LinkedIn or looking to refine your strategy, this episode has practical advice to help you grow your presence and get results. Connect with the guests: Lara: https://www.linkedin.com/in/laraacostar/ [https://www.linkedin.com/in/laraacostar/] Luke: https://www.linkedin.com/in/lukematthws/ [https://www.linkedin.com/in/lukematthws/] Matt: https://www.linkedin.com/in/mattjbarker1/ [https://www.linkedin.com/in/mattjbarker1/] Sam: https://www.linkedin.com/in/sam-g-winsbury/ [https://www.linkedin.com/in/sam-g-winsbury/] Jacob: https://www.linkedin.com/in/jacob-pegs/ [https://www.linkedin.com/in/jacob-pegs/] Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ [https://www.linkedin.com/in/hphokou/] Youtube: https://www.youtube.com/@hphokou [https://www.youtube.com/@hphokou] Instagram: https://www.instagram.com/hphokou [https://www.instagram.com/hphokou] Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net [gamingrally.net] Chapters: 00:00 Introduction to LinkedIn Live and Mastermind Session 04:25 Discussion on Writing Processes 28:11 Managing Leads and Contacts with CRMs 37:04 The Significance of Vanity Metrics 48:35 The Role of AI in Copywriting and Content Creation 52:56 The Power of Video Content on LinkedIn 54:54 Finding the Right Balance Between AI and Human Creativity 57:17 Unique Services and Expertise Offered by Each Participant 01:33:57 Writing with AI and Editing 01:35:47 Dealing with Difficult Clients 01:40:48 Figuring Out Your Offering 01:45:07 Understanding the LinkedIn Algorithm 01:50:28 Staying Motivated: Long-Term Vision and Outreach 01:56:38 Responding to Comments and Community Building 02:06:36 Monetizing Content on LinkedIn 02:09:36 Building a Niche Community

Today’s guests are three LinkedIn powerhouses: Nausheen I. Chen, Ryan R. Sullivan, and Danny DelVecchio. Nausheen is a 3-time TEDx speaker and public speaking coach helping leaders communicate with confidence. Ryan is a podcast strategist who’s launched 100+ successful shows for B2B companies. Danny is a video marketing expert helping founders turn LinkedIn videos into lead-generating machines. And I'm your host, Harry Phokou, I ghostwrite and get LinkedIn done for you. In this special episode, each guest brings a genuine question to ask the other guests about their business or LinkedIn. With one hour of deep dives followed by a 30-minute Q&A, this episode is perfect for entrepreneurs, content creators, or anyone looking to level up their LinkedIn game (and have fun doing it). Connect with the guests: Nausheen: https://www.linkedin.com/in/nausheenichen/ [https://www.linkedin.com/in/nausheenichen/] Ryan: https://www.linkedin.com/in/sullybop/ [https://www.linkedin.com/in/sullybop/] Danny: https://www.linkedin.com/in/dannydelvecchio/ [https://www.linkedin.com/in/dannydelvecchio/] Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ [https://www.linkedin.com/in/hphokou/] Youtube: ⁠ https://www.youtube.com/@hphokou [https://www.youtube.com/@hphokou] Instagram: https://www.instagram.com/hphokou [https://www.instagram.com/hphokou] Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net [gamingrally.net] Chapters: 00:00 Introduction 04:26 Preparing for Industry Changes in 2025 19:50 Expanding Beyond LinkedIn 30:39 How Our Offers Evolved 48:30 Working on Your Business vs. In It 1:03:15 Choosing One Service from the Panel 1:12:25 Time Management for Solopreneurs 1:17:27 Managing Clients with Tools Like Notion 1:18:49 Public Speaking Tips for Daily Conversations 1:20:49 Improving Client Research Over Time 1:30:01 Multilingual Public Speaking Tips 1:31:31 Final Reflections and Audience Questions

Today’s guest is Kseniia Maiboroda, CEO and Co-founder of Elevatix, an AI-powered LiveOps platform built to help mobile games reach their revenue potential. With a strong high-tech and mobile gaming background, Kseniia previously led technical product management for social casino games at Playtika. Over her seven-year career, she’s delivered innovative solutions for top-grossing games, helping clients like Voodoo see substantial gains in player engagement and purchase conversions. From quick SDK integration to fully automated liveops, Kseniia’s approach allows game studios to optimize revenue rapidly, without the hassle of extensive setup or management overhead. In this episode, Kseniia shares her journey of creating Elevatix, an AI-driven platform that personalizes in-game offers to boost mobile game monetization. She explores the real-world applications of AI in understanding player behavior, crafting custom offers, and enhancing user experience — all without relying on personal data, making these tools accessible even for smaller studios. This episode is ideal for mobile game developers, industry professionals, aspiring founders, and anyone interested in the transformative role of AI in gaming. Connect with Kseniia: LinkedIn: https://www.linkedin.com/in/kseniiamaiboroda/ [https://www.linkedin.com/in/kseniiamaiboroda/] Website: https://www.elevatix.io/ [https://www.elevatix.io/] Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ [https://www.linkedin.com/in/hphokou/] Youtube: ⁠ https://www.youtube.com/@hphokou [https://www.youtube.com/@hphokou] Instagram: https://www.instagram.com/hphokou [https://www.instagram.com/hphokou] Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net [gamingrally.net] Chapters: 00:00 Introduction 0:32 What Is Elevatix And Why Was It Created? 02:47 The Complexity of AI In Mobile Gaming 06:26 Analyzing And Understanding Your Players 9:00 Is There a Pattern In Successful Games? 10:39 Personalizing Offers For Players 17:14 How Much AI Is Used In Mobile Gaming Today 22:15 Kseniia’s Journey As a Technical Product Owner In Playtika 26:20 How Technical Product Owners Boost Studios 30:25 Solving Data Personalization Issues With AI 33:36 Kseniia’s Advice For Aspiring Founders 36:47 What Drives Kseniia To Do What She Does 40:26 Tips For Dealing With Layoffs 43:30 What the CEO of Elevatix Is Learning Right Now 44:52 Balancing Different Business Roles 48:05 Kseniia’s Rules That Save Time 52:18 Upcoming Events with Kseniia and Ways To Connect

Today’s guest is Alexis Gresoviac, Founder of Ace Consulting Group and former Managing Director at Blizzard, Gameloft, and Huuuge Games. Alexis has been in the industry for 25 years, growing Gameloft Japan from 1 to 150 people and managing $100M dollars in budgets at Blizzard Korea. In this episode, Alexis reveals the 10 crucial things you need to get right to build a thriving gaming studio. From smart budgeting and decision-making to building teams that fit your culture. You are in for a masterclass! Connect with Alexis: LinkedIn: https://www.linkedin.com/in/alexisgresoviac/ [https://www.linkedin.com/in/alexisgresoviac/] Website: https://aceconsultinggroup.biz/ [https://aceconsultinggroup.biz/] Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ [https://www.linkedin.com/in/hphokou/] Youtube: ⁠ https://www.youtube.com/@hphokou [https://www.youtube.com/@hphokou] Instagram: https://www.instagram.com/hphokou [https://www.instagram.com/hphokou] Sign up to Gaming Rally Newsletter: gamingrally.net [gamingrally.net] for Podcast Live announcements Chapters: 00:00 Introduction 1:55 Streamlining Operations For Growth 26:30 Smart Budget Allocation Strategies 40:23 Decision-Making Frameworks For Leaders 50:35 Driving Innovation In a Competitive Landscape 01:14:50 Building High-Performing Teams 01:27:35 Effective Hiring For Cultural Fit 01:38:40 Managing Cash Flow For Stability 01:49:35 Crafting a Clear Strategic Vision 02:00:00 Creating a Strong Company Structure 02:11:20 Understanding Market Needs 02:16:00 Final Q&A

Today’s guest is Johan Tjäder, the CEO and founder of RankOne, the top platform for gamers and creators to share their passion for games. Johan has grown RankOne into a platform trusted by gamers and developers alike, with over 1.5 million games analyzed thanks to player-driven insights. His platform helps game companies understand their audiences better by offering authentic, cross-platform data that tracks player behavior across time. By empowering players to contribute their experiences, Johan provides invaluable tools for developers looking to reduce risk and create games that resonate in today’s competitive market. In this episode, he shares how his platform has become a game-changer by providing deep, player-driven insights from over 1.5 million games. He explains how RankOne’s data helps developers better understand player behavior and create more engaging games. This podcast is perfect for game developers, game companies, and anyone interested in how data can shape game design. Connect with Johan: LinkedIn: https://www.linkedin.com/in/johantjader/ [https://www.linkedin.com/in/johantjader/] Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ [https://www.linkedin.com/in/hphokou/] Youtube: ⁠ https://www.youtube.com/@hphokou [https://www.youtube.com/@hphokou] Instagram: https://www.instagram.com/hphokou [https://www.instagram.com/hphokou] Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net [gamingrally.net] Chapters: 00:00 Introduction 3:20 The Importance of Why and How We Play Games 8:49 How Data Can Help Get Your Game Published 13:27 Johan’s Journey: How RankOne Was Born 17:08 Collecting Data from 1.5 Million Gamers 21:34 How Companies Can Benefit From This Data 24:41 Surprising Insights from RankOne’s Data 29:00 How Data Can Completely Change Your Game Strategy 35:58 First Thing To Do When Building a Game 39:56 Risks of Being Too Data-Driven 43:05 Partnering With RankOne To Test Your Game 44:50 How It Works: Johan’s RankOne Profile 49:16 Ways To Reach Out