The University Marketer

The Marketing Behind ASU's Exponential Enrollment Growth

Ever wondered how the best universities keep driving enrollment year over year? This episode is for you! Adam Brown, current Chief Growth Officer at Addament and former Assistant Director of Marketing at Arizona State University talks about how he increased enrollment in ASU’s part-time flex MBA program through a combination of digital and traditional advertising, he talks about working with agencies, and even about running an international campaign targeting students in India.

How William Penn University is Creating the Social Media Strategy of the Future

Nik Rule, director of athletics at William Penn University in Oskaloosa, Iowa discusses how William Penn University has managed marketing and communications with numerous audiences during the pandemic, how he’s built a high functioning communications team with limited resources, and how WPU is doing "uncommon" things to stand out from other small university competitors to attract students.