Cover image of show The Web Talk Show

The Web Talk Show

Podcast by Armando J. Perez-Carreno

English

Technology & science

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About The Web Talk Show

The Web Talk Show is your place for engaging conversations around business, AI, and web development. Learn what happens 'behind-the-scenes' in the day-to-day of different industries, and get inspired with what's possible.

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77 episodes

episode Why Your Ads Are Failing Before You Spend a Single Dollar artwork

Why Your Ads Are Failing Before You Spend a Single Dollar

Most businesses think running ads is the fix. Sheldon Poon argues it's actually the last step, and skipping what comes before it is why so many ad campaigns fail. Sheldon Poon is the co-founder and CEO of Drive Marketing, a Montreal-based paid ads agency known for data-driven performance and consistently outperforming industry benchmarks. In this conversation, you'll learn: - Why ads are a megaphone, not a magic fix, and what you need to have in place before you run your first dollar -How Drive Marketing uses competitive SWOT analysis, geo research, and Facebook Ad Library teardowns to enter campaigns armed with real intelligence - What Meta's Advantage+ shift means for creative strategy and why the segmentation now lives in the ad, not the audience settings - Why Google Analytics 4 is not a reporting tool and how misusing it costs businesses hundreds of thousands in missed optimization If you want to understand what real paid advertising strategy looks like from the inside, this episode is it. Subscribe so you never miss a conversation like this one. Find Sheldon here: https://www.linkedin.com/in/sheldon-poon/ https://drivemarketing.ca

19 May 2026 - 1 h 7 min
episode Why Your AI Translation Is Losing Spanish-Speaking Customers artwork

Why Your AI Translation Is Losing Spanish-Speaking Customers

Most US businesses think adding a language toggle to their website counts as serving Spanish-speaking customers. It does not. Christina Spaulding, founder of Manzanita Marketing, explains why localization is far more than translation, and what is at stake when businesses get it wrong. Christina is a multilingual marketing strategist and localization consultant who helps businesses communicate with authenticity in English, Spanish, French, and German. If this episode got you thinking about who your website is actually speaking to, subscribe for more conversations at the intersection of technology, business, and strategy. Connect with Christina Spaulding:Website: manzanitamktg.comEmail: info@manzanitamktg.com [info@manzanitamktg.com]Socials: @ManzanitaMKTG

7 May 2026 - 54 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
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