Cover image of show The Wellness Practice Playbook

The Wellness Practice Playbook

Podcast by Alex Sidorenkov

English

Health & personal development

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About The Wellness Practice Playbook

Hosted by Alex SidorenkovIf you run a med spa, men’s health clinic, or cash-pay wellness practice and you’re tired of guessing what’ll actually move the needle—this podcast is for you.Each week, join Alex Sidorenkov, CEO of Wellness Clinic Marketing and MD PracticeFlow, as he shares real-world strategies that help anti-aging and wellness practices get more patients, retain them longer, and scale smarter. After helping dozens of clinics grow through proven marketing, automation, and lead conversion systems, Alex breaks down what works—and what wastes time.Expect no fluff. Just tactical insights on attracting high-quality patients, optimizing your operations, and building a cash-pay practice that runs like a business (not a burnout machine).

All episodes

8 episodes

episode 8. Research Peptides, Real Risks: What Every Doctor Needs to Know with David Bonfa, Co-founder of CRE8 Pharmacy artwork

8. Research Peptides, Real Risks: What Every Doctor Needs to Know with David Bonfa, Co-founder of CRE8 Pharmacy

In this episode of The Wellness Practice Playbook, we dive deep into the rapidly shifting landscape of compounding pharmacy regulations and the future of peptide therapy. As the medical wellness space faces increased scrutiny, understanding the legal and safety hurdles of sourcing medications is more critical than ever for modern practitioners. We are joined by David Bonfa, Co-founder of CRE8 Pharmacy and owner of 3AD Consulting Group. With 25 years of experience in functional medicine, David provides an insider’s look at the FDA’s recent "P-word" crackdown, the risks of research-grade peptides, and the truth behind Big Pharma’s "attack" on the compounding industry. This conversation is essential for medical providers looking to protect their licenses while maintaining medical freedom and patient safety.  Don't miss this insightful conversation! Listen now on our website, Spotify, Apple Podcasts, and YouTube.

23 Feb 2026 - 52 min
episode 7. GLP-1s, Compliance & Clinical Strategy: Expert Advice for 2026 Success with David Caddell artwork

7. GLP-1s, Compliance & Clinical Strategy: Expert Advice for 2026 Success with David Caddell

GLP-1s are driving explosive growth in cash-pay clinics - but they’re also creating serious legal exposure for the unprepared. In this episode, Alex Sidorenkov sits down with David Caddell, President of EC3Health, to unpack the compliance must-knows every clinic needs before promoting semaglutide or tirzepatide. * What’s legal, what’s risky, and how to choose a compounding pharmacy * How to structure your GLP-1 offering for long-term revenue * Why HRT and peptide therapy should follow GLP-1s in the patient journey If you’re selling semaglutide or tirzepatide or planning to - don’t miss this. It could protect your business and position you for long-term growth.  _____ This episode of The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

15 Dec 2025 - 21 min
episode 6. Integrating Sexual Wellness Into Cash-Pay Medical Practices with David Hernandez artwork

6. Integrating Sexual Wellness Into Cash-Pay Medical Practices with David Hernandez

Longevity is the new luxury, and it's not about the car you drive or the watch you wear—it's about the quality of your life. In this episode, we sit down with Dr. David Hernandez, also known as the "Miami Love Doctor." David shares his incredible journey from helping individuals improve their sexual health to training thousands of physicians to do the same. Discover why a personal connection is crucial for patient success, why quick fixes like pills are just a temporary "band-aid," and how comprehensive sexual and hormonal health services are the key to a thriving longevity clinic. David also dives into the innovative procedures he's pioneered, his work with Dr. Charles Runels (the creator of the Vampire Facelift), and the future of regenerative and functional medicine. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

17 Sep 2025 - 38 min
episode 5. The Untold Sales Playbook for Scaling Your Cash-Pay Clinic with Sales Expert, Mario Maldonado artwork

5. The Untold Sales Playbook for Scaling Your Cash-Pay Clinic with Sales Expert, Mario Maldonado

Are you a medical wellness practice looking to boost both new patient acquisition and long-term patient retention?  In this episode of The Wellness Practice Playbook, we're joined by Mario Maldonado, a seasoned sales expert with years of experience in the medical field. Mario reveals why adopting a robust medical practice sales strategy is crucial for cash-pay clinics, shifting the perspective from "treating patients" to "marketing medical procedures." Discover the critical difference between a front desk and a dedicated wellness advisor or health consultant, and how a structured sales process can lead to higher conversion rates and lower no-show appointments. Mario shares invaluable insights on everything from establishing rapport and qualifying leads to leveraging CRM technology for efficient lead management. We also discuss the importance of speed-to-lead, team collaboration, and continuously introducing new procedures to keep revenue flowing. Tune in to learn how a specialized sales approach can transform your practice's growth and patient loyalty. The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.

18 Jul 2025 - 1 h 1 min
episode 4. Cracking the Code: A Deep Dive into LegitScript with Gabriella Schmidt artwork

4. Cracking the Code: A Deep Dive into LegitScript with Gabriella Schmidt

Navigating the complex world of healthcare advertising can be challenging, especially when it comes to regulations like LegitScript certification.  In this insightful episode, we speak with compliance expert Gabriella Schmidt, Founder of GS Telemedicine Consulting, who sheds light on what LegitScript is, why it's crucial for online advertising for medical practices (including telemedicine), and the common hurdles businesses face during the certification process.  Gabby shares her expertise on how to streamline the application, avoid costly delays, and understand the nuances of domain and subdomain certifications for platforms like Google, Meta, and even Groupon. Learn why proactive guidance is key to a successful LegitScript outcome and gain valuable insights into the medications currently impacting advertising compliance, such as GLP-1s. Gaby also extends a special offer to listeners facing LegitScript challenges. Tune in to this essential conversation for any medical practice aiming to expand its reach online compliantly. For expert help, email Gaby at gaby@jctelemedicine.com or text her at 971-336-6448.  Catch the full episode on our website, Spotify, Apple Podcasts, and YouTube.

16 May 2025 - 17 min
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