too long; don’t listen

E74 How to do product marketing at Tubi

In this episode we hear from Rahul Kothari [https://www.linkedin.com/in/rahuligan/], Director of Product and Partner Marketing at Tubi. Rahul shares his journey across BuzzFeed, TikTok, Frame.io, and Tubi, defining product marketing as "getting the right products to the right people at the right time with the right message." He discusses Tubi's ad-supported streaming model, innovative advertising formats, and team prioritization frameworks. Rahul advises against feature comparison matrices, favoring a jobs-to-be-done approach instead. He closes with a powerful reminder: while deliverables matter, building genuine relationships and trust is the ultimate differentiator for product marketers.

E73 How to do growth marketing at Instant

Most growth marketers have a dashboard that looks great and a P&L that tells a different story. Quentin Goumy, Growth Marketing Lead at Instant, has worked across dozens DTC brands and has strong opinions about why. In this episode, we get into what AI email marketing actually means, how a scammy-looking ad became their biggest growth lever, and the one mindset shift that separates good growth marketers from great ones. Spoiler: the basics always work. Most people just refuse to use them. Follow TLDL on IG [https://www.instagram.com/toolongdontlisten/] Follow TLDL on LinkedIn [https://www.linkedin.com/company/too-long-don-t-listen] Subscribe to the TLDL newsletter [https://toolongdontlisten.beehiiv.com/]

E72 How to do product marketing at Clay

Tanvi Reddy [https://www.linkedin.com/in/tanvi-r/] is a Product Marketing Manager at Clay, the AI-powered GTM platform redefining how sales and marketing teams do data enrichment and outreach. At Clay, she's at the intersection of product and go-to-market — translating what the platform can do into messaging that lands with practitioners. Follow TLDL on IG [https://www.instagram.com/toolongdontlisten/] Follow TLDL on LinkedIn [https://www.linkedin.com/company/too-long-don-t-listen] Subscribe to the TLDL newsletter [https://toolongdontlisten.beehiiv.com/]

E71 How to do product marketing at Peloton

Shriya [https://www.linkedin.com/in/chitaleshriya/] went from marketing TikTok's launch in India to leading go-to-market at Peloton and she has some strong opinions about what product marketing actually is. In this episode, she breaks down how she launched Strength Plus, why most PMMs think about launch all wrong, and the one mindset shift that separates good PMMs from great ones: your users are never the problem.

E70 How to nail product marketing at Shopify

Meet Xuya, PMM at Shopify. in this episode she tells us about her journey from growth marketing to product marketing.