Very True by Verissimo

All ARR Taste Like Chicken with Elliot Comite

In this episode of Very True, Alex sits down with Elliot Comite, VP of Finance at Perchwell, to dissect the "full-stack" operator mindset. Elliot shares his journey from the high-stakes growth equity world at Stripes Group to the scaling trenches of Ironclad, exploring why the best finance leaders act as the translation layer between the board's "Hawkish" perspective and the team's "in-the-sauce" reality. Alex and Elliot dive deep into the psychology of the venture ecosystem, the necessity of "narrative control" during a fundraise, and the fundamental difference between building a model and building a company. They discuss the "Single Pane of Glass" philosophy, why all ARR "tastes like chicken" when you're looking at a P&L, and the grit required to move from analyzing businesses to actually running them. Episode Highlights * [15:16] The Three Faces of Finance: Elliot breaks down the three roles of a growth-stage operator: hiring for the Past (Accounting/Controls), the Present (Operating/FP&A), and the Future (Strategy/Capital Markets). * [20:42] The Single Pane of Glass: Why the finance lead is the only person in the company with a truly objective view of reality, and how to use that "canonical text" to align an executive team. * [27:43] Decoding VC Psychology: A candid look at the "Default ADHD" of venture capitalists and how their herd mentality and academic pipelines influence the way they evaluate your business. * [41:10] The 5-Bullet Point Rule: How to survive the fundraising "shot clock" by distilling your business into the five key bullet points that actually end up in an investment memo. * [49:07] The "Just Win Baby" Principle: A lesson from the Al Davis school of management on why top-tier investors will often ignore "perfect comps" to simply win the deal when they see a winner. * [56:58] Defining the Strategy: Elliot’s final word on the finance leader as a "simplification engine" who helps the entire organization see the path from today to five years out. Full Chapter List * [00:00] Introduction: 10 Years of Friendship & Shared Philosophies * [02:11] From Growth Equity to Building: Why Investing Wasn't Enough * [03:52] The Art + Science + Teamwork of the Company Side * [05:15] The Ironclad Journey: Scaling Software for 5,000-Year-Old Processes * [06:05] Bringing Tech Infrastructure to Real Estate at Perchwell * [09:36] Being "Deep in the Sauce": Why Building is Energizing * [11:21] Defining the Job: Everyone's Role is Enterprise Value * [15:16] Hiring the Past, the Present, or the Future * [17:52] Billionaires vs. Jail: Creative Finance vs. Creative Accounting * [20:42] Why All ARR Tastes Like Chicken * [25:00] The Unbundling of the Venture Capitalist: Deals vs. Sourcing * [27:43] The Psychology of the Board: Managing "Hawks" * [38:17] Narrative Control: Defining the Problem for Your Investors * [41:10] Fundraising Tactics: Avoiding the Gross Margin Rabbit Hole * [49:07] Managing Stakeholders & The "Just Win Baby" Principle * [52:59] Career Advice: Why VCs Make Surprisingly Good Salespeople * [56:58] Closing Thoughts: The Fun and Terror of Startups Links & Resources * Perchwell: https://www.perchwell.com/ [https://www.perchwell.com/] * Verissimo Ventures: https://verissimo.vc/ [https://verissimo.vc/] * Elliot Comite on LinkedIn: https://www.linkedin.com/in/elliotcomite/ [https://www.linkedin.com/in/elliotcomite/] * Alex Oppenheimer on LinkedIn: https://www.linkedin.com/in/alex-oppenheimer/ [https://www.linkedin.com/in/alex-oppenheimer/] About Very True: Hosted by Alex Oppenheimer, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.

Turning Ambient Restlessness into Productivity Through Movement

In this solo episode of Very True, Alex introduces a concept he calls Ambient Restlessness, the low-grade mental noise that modern life has wired into most of us, and makes the case that instead of fighting it, we can learn to use it. Drawing on his own experiences mountain biking, running his first half marathon at the Dead Sea, and driving between Jerusalem and Tel Aviv a decade ago, Alex builds a practical spectrum of focus states and shows how matching the right mental load to the right physical activity can unlock creativity, deepen learning, and replace the exhausted, drained feeling of a YouTube rabbit hole with something that actually feels like an accomplishment. This one is a departure from the usual startup and finance conversations on Very True, but the underlying framework of awareness, calibration, and turning a liability into an asset will feel very familiar. Be sure to check out the substack here: https://alexoppenheimer.substack.com/p/the-focus-spectrum [https://alexoppenheimer.substack.com/p/the-focus-spectrum%20] Episode Highlights: * Introducing Ambient Restlessness: Why your brain's constant need for stimulation isn't a character flaw, and how to redirect it instead of white-knuckling your way through a deep work session you're not ready for. * The Focus Spectrum: From mountain biking at 100% locked-in to lap swimming as moving meditation, Alex maps out how different physical activities demand different levels of cognitive load and what that means for what you pair with them. * The Two Failure Modes: Why listening to an emotional audiobook while descending at 30mph is as unproductive as sitting on the couch trying to focus. Finding the sweet spot is the whole game. * Muted Sessions & Baseline Awareness: The underrated practice of going out in silence, not to be productive, but to understand where you actually are so you can make better decisions about what you're capable of. * Adding a Layer to Deep Work: Alex respectfully pushes back on the "distractions are evil" framing and proposes a semi-distracted state as a legitimate, powerful mode, especially for people who need creativity before they even know what to do deep work on. Links & Resources: * Olo Meditation App: https://www.olo.app [https://www.olo.app/] * Get a free WHOOP and one month free when you join with my link: https://join.whoop.com/312F8912  [https://join.whoop.com/312F8912] * Cal Newport's Deep Work: https://calnewport.com/books/deep-work/ [https://calnewport.com/books/deep-work/] * Cal Newport's Slow Productivity: https://calnewport.com/books/slow-productivity/ [https://calnewport.com/books/slow-productivity/] * Substack: https://alexoppenheimer.substack.com/p/the-focus-spectrum [https://alexoppenheimer.substack.com/p/the-focus-spectrum] * Verissimo Ventures: https://verissimo.vc/ [https://verissimo.vc/] * Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-oppenheimer/ [https://www.linkedin.com/in/alex-oppenheimer/] * About Very True: Hosted by Alex, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.

From 10 Employees Down to 3: Scaling Sales, Search, and Social with Matt Pru of Stackmatix

In this episode of Very True, Alex sits down with Matt Pru, Founder and CEO of Stackmatix, to explore the reality of startup go to market strategies and how the rules of growth have fundamentally changed. Moving beyond the hype of endless funding rounds, Matt shares his journey from scaling MightyHive's sales from $1M to a $150M exit, to bootstrapping an agency that actually scaled down from 10 employees to just 3 while increasing revenue. Alex and Matt dive into the critical differences between B2B and B2C marketing, the evolution of search and social algorithms, and the "Sales, Search, and Social" framework every technical founder needs. They discuss why hyper targeted Meta ads are a thing of the past, the rise of Answer Engine Optimization (AEO), and why raising too much money without a validated marketing engine is one of the fastest ways to kill your company. Episode Highlights: * [04:22] Scaling Down to Scale Up: Matt details how Stackmatix operates with just three people, handling more revenue today than when they had a 10 person team, by leveraging automation, globalization, and AI. * [05:44] The B2B vs. B2C Divide: Why B2B companies traditionally ignored marketing until Series B, while B2C companies have always relied on it to survive, and how those paradigms are shifting. * [11:38] The Evolution of Meta Ads: From demographic targeting to AEO (Answer Engine Optimization), why hyper targeted Facebook ads do not work like they used to, and how the algorithm actually works today. * [20:33] Sales, Search, and Social: The three critical pillars of go to market that every founder must understand from day one, regardless of their technical background. * [37:26] The Series B Trap: Why raising too much venture capital without an efficient, validated marketing funnel is one of the quickest ways to kill your business. * [39:19] The Better, Faster, Cheaper Model: Matt's philosophy on why AI is not a silver bullet for quality, but a necessary tool for speed and cost efficiency when paired with human judgment. Full Chapter List: * [00:00] Introduction and Matt's Trajectory from MightyHive to Stackmatix * [04:22] The Three Phases of Agency Evolution: Globalization, Automation, and AI * [05:44] A History Lesson in Startup Marketing: B2B vs. B2C * [09:36] Targeted Advertising and The Reality of Meta Ads Today * [18:24] The Power of Being a First Mover in the AI Era * [20:33] The GTM Playbook: Sales, Search, and Social * [27:49] When to In House vs. Outsource Your Marketing * [34:48] Agency Horror Stories and the Dangers of Overspending * [37:26] Why Raising Too Much Money Kills Companies * [39:19] Redefining the Modern Agency with AI and Automation * [47:10] Closing Thoughts: Exploiting Channels and the Grind of GTM Links & Resources: * Stackmatix: https://www.stackmatix.com/ [https://www.stackmatix.com/] * Verissimo Ventures: https://verissimo.vc/ [https://verissimo.vc/] * Matt Pru on LinkedIn: https://www.linkedin.com/in/mattpru/ [https://www.linkedin.com/in/mattpru/] * Alex Oppenheimer on LinkedIn: https://www.linkedin.com/in/alexoppenheimer/ [https://www.linkedin.com/in/alexoppenheimer/] * About Very True: Hosted by Alex Oppenheimer, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.

The Compounding Tax - What Sustained Stress Actually Costs You

In a departure from the usual startup and finance conversations on Very True, Alex shares a personal and practical framework for understanding the hidden costs of sustained stress. Whether you're navigating prolonged conflict, a crisis, caregiving, or just a heavy season of life, the biological and cognitive toll compounds in ways we rarely calculate.  Alex breaks down the actual cost of a single stress event (it's never just "ten lost minutes"), how chronic depletion ruins our decision-making, and the invisible "social cascade" that drains our patience right when we need it most. By understanding the physical and psychological taxes of an activated nervous system, you can stop compounding the damage, recognize when taking your hands off the wheel is your best move, and find genuine ways to recover. Episode Highlights: * The Biological Cost of a Stress Event: Why a single siren or stressor actually costs you an hour or more. Alex explains the cortisol and adrenaline spike, and why trying to immediately bounce back into deep work or sleep is a losing battle against your own biology. * The Math Nobody Does & The Social Cascade: What happens when you run a stress deficit for weeks. Alex discusses how losing your "buffer" leads to a sharp uptick in interpersonal conflict, and why everyone needs more grace exactly when nobody has any left to give. * The Decision-Making Tax: How sustained duress degrades judgment. Drawing on research and his own experience as an investor, Alex explains why analytical capacity remains while calibration fails, and why the non-decision is often the smartest decision you can make. * Release Valves, Traps, and Hobbies: Finding a place to put the pent-up energy. Alex explores the fine line between exercise as a coping mechanism and exercise as an additional stressor, the underrated restorative power of deeply absorbing hobbies (like watch collecting), and giving yourself permission to just not be productive. Links & Resources: * Read the full essay on Substack: The Compounding Tax [https://alexoppenheimer.substack.com/p/the-compounding-tax] * Verissimo Ventures: https://verissimo.vc/ [https://verissimo.vc/] * Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-oppenheimer/ [https://www.linkedin.com/in/alex-oppenheimer/] * About Very True: Hosted by Alex, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.

From 140-Hour Banking Weeks to 45-Minute AI Deep Dives

In this solo episode of Very True, Alex Oppenheimer pulls back the curtain on the "crux of his career" - the art of narrative design and the evolution of financial storytelling. Moving from his early days at Morgan Stanley to his current role as an early stage investor, Alex explores how the role of the "dealmaker" has shifted from a manual, multi person grind to an AI powered solo performance. Alex breaks down the distinction between "rinsing and repeating" and true financial translation: taking a business that has never existed before and building the financial frameworks that allow the world to understand its value. He shares a behind the scenes look at the Facebook IPO, explains why he won’t "put lipstick on a pig," and demonstrates live how AI has collapsed 30 hours of M&A work into a 45 minute strategic session. Episode Highlights: * [16:40] Lipstick on a Supermodel: Alex’s philosophy on "massaging the numbers"—why you can’t deceive the market, but you must find the most rigorous, nuanced lens to communicate why a great business is great. * [22:10] Collapsing the Stack: A look at the "Coordination Tax" of traditional banking versus the 2026 reality where a solo performer with a "jetpack" of AI can outperform an entire analyst class. * [07:12] The Translation Layer: Why tech banking is fundamentally about being a translator between founders who live the product and buyers who need to understand it in financial terms. * [28:30] Live Case Study: Alex walks through a real time exercise using Gemini to deconstruct a 10K, find hidden synergies, and build an acquisition pitch that can double a company's exit value. * [44:15] Preempting the Objection: How founders can use AI to analyze investor transcripts, identify "lazy questions," and grab the narrative by the horns before the meeting even starts. * [52:00] Smooth Curves for Smooth Brains: A masterclass in "massaging" data through visualization—why the right chart type and the right axis can make a complex conclusion jump off the page. Full Chapter List: * [00:53] Introduction: The Crux of a Career * [02:45] What is Investment Banking, Really? * [05:22] Lessons from Morgan Stanley: Michael Grimes & Marcy Vu * [08:50] The Facebook IPO: Inventing New Methodologies * [11:15] The Coordination Tax: Horizontal vs. Vertical Teams * [16:40] Dealing with Data: Lipstick on a Supermodel * [19:20] The Rule of Being Actually Good * [22:10] Phase 3: The Solo Performer Evolution * [26:00] Doubling Acquisition Value Through One Realization * [30:45] 2026: The AI-Empowered Solo Performer * [34:10] Live Demo: Researching Synergies with Gemini * [38:40] The CEO’s Real Job: Capitalizing the Business * [41:15] Corporate Bloat vs. AI Efficiency * [44:15] Narrative Control: Using AI to Analyze Investor Feedback * [49:00] Communication as Lossy Compression * [52:00] Data Visualization: Smooth Curves for Smooth Brains * [55:40] Conclusion: Reach Out for a Deep Dive Links & Resources: * Verissimo Ventures: https://verissimo.vc/ [https://verissimo.vc/] * Alex Oppenheimer on LinkedIn: https://www.linkedin.com/in/alex-oppenheimer/ [https://www.linkedin.com/in/alex-oppenheimer/] * Q&A Submission Form: https://airtable.com/appK0BtRJHKzCwC55/pagt9qDFXPvBOIajF/form [https://airtable.com/appK0BtRJHKzCwC55/pagt9qDFXPvBOIajF/form] About Very True: Hosted by Alex Oppenheimer, Very True by Verissimo Ventures explores the honest, unvarnished stories of founders and the real problems they are solving. We look past the hype to find the truth in technology and entrepreneurship.