Cover image of show Which Way Is North

Which Way Is North

Podcast by Will Cady

English

Personal stories & conversations

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About Which Way Is North

Where do you look to find humanity? What is the purpose of creation? How can we find our place within or beyond technology’s reach? Questions start conversations. Answers end them. This podcast takes the quest in questions to explore the infinitude of human experience by welcoming guests to discuss what arises for them when asked seven strategically open questions from the book, ’Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics” by author and host, Will Cady. Join for conversations with artists, entrepreneurs, cultural leaders, mothers, fathers, authors, models, speakers, strategists, and good human beings who are each given the opportunity to choose their identity: speak their truth underneath their given name or stretch out behind the anonymity of an archetypal name. Which of these do you suppose yields a conversation with more humanity? Listen and decide for yourself. Learn more at willcady.com

All episodes

11 episodes

episode Episode 9: Chris Denson artwork

Episode 9: Chris Denson

Chris Denson teaches innovation with more clarity than anyone I know. He is marketer, multimedia host, bestselling author, former stand-up comic, and creator of Visionology, a coaching method for individuals and teams in the innovation economy. He has spent his career building better companies, launching new ideas, and giving rise to cultural tastemakers through awe-inspired experiences, content, and advisory. Echoing an award-winning career across entertainment, marketing, media and technology industries, Chris has valuable insights, practices, and resources to thrive in an always-evolving cultural and technological landscape. Not only has he gained insights from interviewing 100’s of influential culture-makers and innovators, but he has also worked intimately with The United Nations, Fast Company, Omnicom Media Group, MullenLowe, SXSW, The Emmys, Cannes Lions, MassChallenge, HubSpot, Google Launchpad, The Obama Administration to name a few. He authored the 2018 #1 bestselling book, "10 Essential Rules for Breaking Essential Rules,” and has over 200 hours of training in trauma response, transformational leadership, personal development, and psychedelic facilitation. You can find out more about Chris at www.chrisdenson.co/ [http://www.chrisdenson.co/] Spotify users can check out his hand curated Visionology playlists below * Visionology Playlist 1 that speaks to the emotional challenges of the innovation journey.:  https://open.spotify.com/playlist/7f64p0O4L3WC7IAxQI00md?si=02a2eb04c92f47ed [https://open.spotify.com/playlist/7f64p0O4L3WC7IAxQI00md?si=02a2eb04c92f47ed] * Visionology Playlist 2 that speaks to the joys and power of the innovation journey: https://open.spotify.com/playlist/5RCVQFv5aVF6JJDmShiWjt?si=7b08bacac07d4626 [https://open.spotify.com/playlist/5RCVQFv5aVF6JJDmShiWjt?si=7b08bacac07d4626]

21 Jan 2026 - 1 h 17 min
episode Episode 7: The Alignment Problem artwork

Episode 7: The Alignment Problem

There’s a question keeping the scientists up at night.    Are we aligned?   You’ve most certainly heard of alignment before. Maybe from an auto mechanic talking about your tires. Maybe you heard your chiropractor mutter something about aligning your spine before cracking your neck. Or maybe you’ve got some core childhood memories of your mother, eyebrows raised, asking “are we aligned?” at the end of a stern talking to.   Well, the ‘alignment problem’ as its known in scientific circles probably resembles that last context of stern parenting the best, but with a dash of auto-mechanic and an extra helping of profound existential dread.    The short of it is this: if we are to develop a super-powered artificial intelligence (referred to as AGI) that is not aligned with humanity’s values, wants, and needs; we stand to risk total destruction of the human species. The long and dry of it is this proper definition: “alignment aims to steer AI systems toward a person's or group's intended goals, preferences, or ethical principles. An AI system is considered aligned if it advances the intended objectives. A misaligned AI system pursues unintended objectives.”   The alignment problem is often articulated with a story about paper clips. Seemingly benign, the task is given to a super-powered AGI to ‘manufacture as many paper clips as possible’. Given that simple set of instructions, it arguably would inevitably consume all available matter, including human flesh, as means to achieve its end goal to ‘manufacture as many paper clips as possible.’ We should have known it would be Clippy to bring about humanity’s doom in the end. It was always Clippy. The alignment problem was always there as a warning every time we tried to resize an image in Microsoft Word.   Anyways. This is a real problem! It’s one that has quite a lot of the brightest minds in the scientific community darkened by deep, urgent concern. It’s quite sensible given the daily yield of new headlines from the rapid acceleration of AI technology; a march of progress propelled by developers whose profit motivations match - perhaps exceed - researcher’s concerns. One technology spanning two communities at the spearhead of human development. One moves at the speed of business growth, the other at the speed of scientific certainty, which leads me to what I believe is the true core of this issue:   Alignment is a technology problem second and a culture problem first.   How can we build AI to be aligned with humanity when humanity can’t even align with itself?

16 Apr 2025 - 22 min
episode Episode 6: The Calibrator artwork

Episode 6: The Calibrator

Change is a constant. I remember learning this very young, but what life has taught me since that I didn't expect is that change doesn't just happen constantly on the outside, it also happens constantly on the inside. Just as much as your circumstances change, who you are as a person changes with them. Just as much as the people, the environment, the events in your life continue to evolve and unfold, so too does your inner journey of discovering who you are. So how do you navigate that? How do you navigate two turnings, an inner and an outer, at the same time? There are people that are here to help. Our next guest is one of these people. They refer to themselves as "The Calibrator" in this conversation. I think it's great because I take that as like the tuning of a musical instrument, which fits because the best that we can do amongst changes is to find harmony. I asked them how they want to share a bit of what they do with our audience and they sent me a text with a gorgeous bit of writing about the role of communication in the process of really uncovering who we are and how we learn to navigate the environments and the people that are around us. They wrote: "We've all had the experience of saying the wrong thing to someone and getting a response we weren't looking for. This happens every day in our work lives and in our personal lives. Why is this? And more importantly, is this a foundational truth of being human? That we can't reliably and predictably communicate to each other and that we will sometimes just plain miss? This is the question that initiated a journey into human discovery, development, and bespoke individual qualities that has brought me to the present day. I started with a relatively simple premise. We are all personas that are crafted from a set group of native qualities that are baked into us. We all have the same four types of qualities and we all have different unique qualities that are reflection of us as individuals. Since we are all different, we all communicate and receive communications differently. If we want to always get through, connect, and reach our fellow humans, the solve is to start by understanding how everyone receives communications on an individual level. I created a system for this, which evolved into an algorithm and code for unpacking people. If we can understand how to communicate with each other, we can also learn how to do so strategically. So we can actually motivate each other and put our entire community into flow. With this challenge, the journey unfolded." And unfolded did. This person, The Calibrator, is, I would say, a master of navigating change through grace, with grace, and communicating through change to hold people together brilliantly. As you'll hear in the conversation, we met at a time of, you know, changing environment. They had just moved from their family home for years into a new environment, a new chapter. We were looking around the house and talking about all of the things, all of the stuff, and the stories that that stuff carries. We talked about what it means to stop and then start again, to transition from the old into the new. What you'll also hear is that house is in the Pacific Palisades. Where we sat and had the conversation is gone. It's ash now - and everything that we were talking about burned with it. In the days and weeks that followed, we communicated. We communicated about how that experience was, how this person, The Calibrator, was doing. What I saw is somebody that deepened their well of strength, deepened their connection and their communication with the people around them through an incredibly arduous journey. So listen closely to what this person has to say because their story and their wisdom is going to be valuable for you whenever you face some of the hardest trials in your life. The most important thing that you'll be reaching for then is...how to communicate with others.

8 Apr 2025 - 1 h 31 min
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