WOI Unfiltered

Content is King - Epi 18

The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more

Healthcare PR and the impact of AI - Epi 17

The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.

Devil Wears Prada 2 - Epi 16

The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools.

The Kit Kat Heist, Cell Phone Bans & Community - Epi. 15

Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).

Hospitality PR with Anna Stancioff - Epi. 14

Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack.