Outside the Guide: Communicate Like a Professional

Outside the Guide: Compensation - Non-Cash

It’s not all about the Benjamins. Clay and Josh round out their compensation series sharing experiences from their pasts related to benefits and other forms of non-cash compensation. They encourage listeners to think creatively and account for their geography, company size, and financial health when implementing additional employment benefits and upgrades to the workplace environment..

Benjie Hughes of Hopeless Marketing

Benjie Hughes of Hopeless Marketing swings into the podcast to share his experiences of being a founder wearing too many hats to his journey of helping those very same founders. As a marketing expert, he outlines the importance of optimizing conversions before increasing awareness, driving iterative improvement, and the discipline of being patient.

Outside the Guide: Compensation - Sales Commissions

Sales commission structures are varied and can easily become too complicated. Josh and Clay express the importance of keeping commissions simple. They dive into the details of several structures, their influence on sales staff motivations, and the outcomes they drive for the organization.

Special Guest: Clare Price of Octain Growth Systems

Marketing can get expensive fast! Clare Price of Octain Growth Systems visits the pod to discuss the work that needs to be done prior to allocating budget to paid advertising. She shares her perspective of the importance of understanding your customers values, motives, and how they are influenced. Also, call your customers!

Special Guest: Brian Dosal of Strety

Organizations can run EOS on paper and spreadsheets, but why not make it easier? Brian Dosal, Founder of Strety and EOS fanatic joins the pod to discuss his story to create great software for companies implementing EOS and why EOS tools are the hub of the software while other features are the spokes. Further, despite his intimate knowledge, why he chooses to work with an EOS Implementer.