Earned: Unlocking the Power of the Creator Economy

In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time while enhancing everyday experiences through seamless AI integration. Drawing from her background in neuroscience, Raashi also unpacks how psychological principles shape modern marketing, especially when creators are involved. Together, she and Brit explore the growing role of creators in building authentic brand-audience relationships, and reflect on the future of tech that’s human-first by design. In this episode, you’ll learn: 1. How Meta’s wearables can help you be present while still connected to the world.  2. What a former neuroscientist sees that most marketers miss about human connection and why it matters in building technology people trust. 3. How creators help tech companies turn innovation into products people use in real life. Connect with the Guest: * Raashi’s LinkedIn - @raashirose [https://www.linkedin.com/in/raashirose/] Connect with Brit Starr & CreatorIQ: * Brit’s LinkedIn - @britmccorquodale [https://www.linkedin.com/in/britmccorquodale/] * CreatorIQ LinkedIn - @creatoriq [https://www.linkedin.com/company/creatoriq/] Follow us on social: * CreatorIQ YouTube - @CreatorIQOfficial [https://www.youtube.com/@CreatorIQOfficial] * CreatorIQ Instagram - @creatoriq [https://www.instagram.com/creatoriq/] * CreatorIQ TikTok - @creator.iq [https://www.tiktok.com/@creator.iq] * CreatorIQ Twitter - @CreatorIQ [https://twitter.com/CreatorIQ]

In this inspiring session at CreatorIQ Connect Europe, REFY co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand’s rapid growth. From launching top-performing products with real-time feedback from REFY’s creator community to building long-term, trust-based partnerships, Jess offers a behind-the-scenes look at how REFY balances brand storytelling with performance. You’ll walk away with tangible insights into scaling a creator-led brand, driving impact through UGC, and fostering meaningful creator relationships that go beyond the feed. Connect with the Guests: * Reiss’ LinkedIn - @reissakhtar [https://www.linkedin.com/in/reiss-akhtar-14332113a/?originalSubdomain=uk] * Jess’ Instagram - @jesshunt2 [https://www.instagram.com/jesshunt2/?hl=en] Connect with Brit Starr & CreatorIQ: * Brit’s LinkedIn - @britmccorquodale [https://www.linkedin.com/in/britmccorquodale/] * CreatorIQ LinkedIn - @creatoriq [https://www.linkedin.com/company/creatoriq/] Follow us on social: * CreatorIQ YouTube - @CreatorIQOfficial [https://www.youtube.com/@CreatorIQOfficial] * CreatorIQ Instagram - @creatoriq [https://www.instagram.com/creatoriq/] * CreatorIQ TikTok - @creator.iq [https://www.tiktok.com/@creator.iq] * CreatorIQ Twitter - @CreatorIQ [https://twitter.com/CreatorIQ]

In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ’s new chief customer officer, and Brig Graff, our new SVP of services. To start, Jennifer and Brig dive into the dynamic world of creator marketing. With Jennifer's extensive experience in brand marketing across music, sports, and entertainment, the episode offers a fresh perspective on the transformative power of creators in today's digital landscape. Having previously run global e-commerce at major retailers and a global solution architecture team at Adobe, Brig touches on the importance of analytics and operational rigor, aligning creativity with impactful business outcomes in today’s creator economy. As ad budgets increasingly shift towards creator-led content, we explore the pivotal role AI plays in helping brands meet consumers’ evolving needs and build trust within their creator networks. Jennifer and Brig also discuss proactive brand safety and crisis management strategies, before underscoring the importance of empowerment and diverse perspectives in leadership. Tune in to discover the innovative strategies and leadership insights that are shaping the next wave of digital influence. In this episode, you’ll learn: 1. How Jennifer Cho transitioned from brand marketing to creator marketing, and why she believes it's the nucleus of modern campaigns. 2. Why Brig Graff emphasizes the importance of analytical rigor in creative strategies and how it drives measurable business outcomes. 3. How AI and creator partnerships can safeguard brand reputation during crises and elevate long-term success.   Connect with the Guests: * Jennifer’s LinkedIn - @jenniferchony [https://www.linkedin.com/in/jenniferchony/] * Brig’s LinkedIn - @briggraff [https://www.linkedin.com/in/briggraff/]   Connect with Brit Starr & CreatorIQ: * Brit’s LinkedIn - @britmccorquodale [https://www.linkedin.com/in/britmccorquodale/] * CreatorIQ LinkedIn - @creatoriq [https://www.linkedin.com/company/creatoriq/]   Follow us on social: * CreatorIQ YouTube - @CreatorIQOfficial [https://www.youtube.com/@CreatorIQOfficial] * CreatorIQ Instagram - @creatoriq [https://www.instagram.com/creatoriq/] * CreatorIQ TikTok - @creator.iq [https://www.tiktok.com/@creator.iq] * CreatorIQ Twitter - @CreatorIQ [https://twitter.com/CreatorIQ]

AI's role in creator marketing has been a subject of much conversation and debate in a human-centered business. How can AI accelerate versus compete with human connection and creativity? In today's episode of Earned, we're sharing a replay of a panel from Connect London, where Google Meta and CreatorIQ share perspectives on how AI unlocks value without blocking the power of the people who make it all work. The group discusses how AI can enhance, rather than replace, the creative process by supporting content ideation, improving efficiency, and scaling partnership strategies. You’ll learn how to balance automation with authenticity, apply AI tools to streamline creator discovery and campaign execution, and navigate internal conversations about responsible AI adoption. Whether you're experimenting with wearables or just starting your AI journey, this session offers tactical advice and a strong reminder: creators are people first—and that should never be lost. Connect with the Guests: * Kahlea’s LinkedIn - @kahleawade [https://www.linkedin.com/in/kahleawade/] * Fleur’s LinkedIn - @fleurvansambeeck [https://www.linkedin.com/in/fleurvansambeeck/] * Nate’s LinkedIn - @nateonawalk [https://www.linkedin.com/in/nateonawalk/] * Lousie’s LinkedIn - @louiseholmestv [https://www.linkedin.com/in/louiseholmestv/]   Connect with Brit Starr & CreatorIQ: * Brit’s LinkedIn - @britmccorquodale [https://www.linkedin.com/in/britmccorquodale/] * CreatorIQ LinkedIn - @creatoriq [https://www.linkedin.com/company/creatoriq/] Follow us on social: * CreatorIQ YouTube - @CreatorIQOfficial [https://www.youtube.com/@CreatorIQOfficial] * CreatorIQ Instagram - @creatoriq [https://www.instagram.com/creatoriq/] * CreatorIQ TikTok - @creator.iq [https://www.tiktok.com/@creator.iq] * CreatorIQ Twitter - @CreatorIQ [https://twitter.com/CreatorIQ]

In Ep. 175 of Earned, CreatorIQ CMO Brit Starr sits down with Paulie Dery, the CMO of AG1—the clinically-backed daily health drink. To start, we dive into Paulie’s transformative journeys of renowned brands such as Uber, Yeti, and AG1. Paulie shares his unique approach to crafting iconic brands, emphasizing the importance of avoiding mediocrity and embracing inflection points that fuel creativity and innovation. With insights drawn from his pivotal roles at these companies, he highlights how they navigated industry challenges by reinforcing their core identities and building strong community connections. Paulie recounts Uber's evolution from a 'gangly adolescent' to a professional entity, achieved through a focus on driver satisfaction and operational excellence. He also discusses Yeti's transition from a niche product to a beloved American brand, underscoring the power of storytelling and community engagement. Looking to the future, Paulie introduces AG1 as a rising star in the wellness industry, poised to connect with high-performance optimizers and redefine morning rituals. To close the episode, Paulie underscores the importance of aligning professional roles with personal values to create lasting impacts in brand building and marketing innovation. In this episode, you’ll learn: 1. How Paulie Dery approaches brand building at pivotal inflection points, from Uber and Yeti to AG1, and why embracing tension often leads to stronger creative clarity. 2. What it looks like to build a brand through deep community focus instead of broad appeal, and how loyal customers naturally become the most effective messengers. 3. Why chasing trends or algorithms weakens your edge, and how distinct creative work paired with strong creator partnerships keeps AG1 ahead of the curve. Connect with the Guest: * Paulie’s LinkedIn - @pauliedery [https://www.linkedin.com/in/pauliedery/] Connect with Brit Starr & CreatorIQ: * Brit’s LinkedIn - @britmccorquodale [https://www.linkedin.com/in/britmccorquodale/] * CreatorIQ LinkedIn - @creatoriq [https://www.linkedin.com/company/creatoriq/] Follow us on social: * CreatorIQ YouTube - @CreatorIQOfficial [https://www.youtube.com/@CreatorIQOfficial] * CreatorIQ Instagram - @creatoriq [https://www.instagram.com/creatoriq/] * CreatorIQ TikTok - @creator.iq [https://www.tiktok.com/@creator.iq] * CreatorIQ Twitter - @CreatorIQ [https://twitter.com/CreatorIQ]