Ethical-ish

Stop Marketing Verdicts and Start Marketing Service, with Gyi Tsakalakis

Lawyers love to talk about how hard they fight and how much they’ve won. But does that market their firm? Gyi Tsakalakis [https://www.attorneysync.com/about/] suggests a different strategy. “It is a service business. So, the service that you deliver to – and not just clients, prospective clients, referral partners, all that kind of stuff – that's great marketing.” Gyi speaks from his experience co-founding AttorneySync [https://www.attorneysync.com/], a digital legal marketing firm, and co-hosting the “Lunch Hour Legal Marketing” podcast. In this conversation with host Paul Bamert [https://www.casestatus.com/about-us], Gyi argues that poor client communication shows up in Google reviews long before the bar takes notice. Tune in to hear why he compares spending money on marketing before investing in service to “pouring gasoline on the fire.” LEARN MORE AND CONNECT ☑️ Gyi Tsakalakis [https://www.attorneysync.com/about/] | LinkedIn [https://www.linkedin.com/in/gyitsakalakis] ☑️ AttorneySync [https://www.attorneysync.com/] | LinkedIn [https://www.linkedin.com/company/attorneysync] | Instagram [https://www.instagram.com/attorneysync/] | Facebook [https://www.facebook.com/attorneysync/] | X [https://twitter.com/AttorneySync] | YouTube [https://www.youtube.com/c/Attorneysync] ☑️ Paul Bamert [https://www.casestatus.com/about-us] | LinkedIn [https://www.linkedin.com/in/paul-bamert-7390a75/] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/ethical-ish/id1788392798] | Spotify [https://open.spotify.com/show/4OzhN1NhpPlVJZWgQwwJyT] | Amazon Music [https://music.amazon.com/podcasts/597c3b2b-f78b-4dc0-ab48-16b0ee1dd4aa/ethical-ish] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Case Status [https://www.casestatus.com/]

Experience Is Not about Perfection, It Is about Presence, with Jeff Robbins

Jeff Robbins still remembers the emotion and feelings he had when his mother passed after open heart surgery. The surgeon consoled him as her situation worsened: "I'm going to treat your mom like she's my mom." That was about eight years ago. Today, Jeff is the director of client experience at DM Injury Law [https://www.dmlawusa.com/], a role that fit him personally and professionally after working in the healthcare field. “I like sharing that story with people because it kind of gave me that ‘a-ha’ moment of: Experience is not about perfection, it's about presence,” Jeff tells host Paul Bamert [https://www.casestatus.com/about-us]. He and Paul have collaborated on research aimed at understanding the modern consumer. In this episode, they discuss what the legal industry can learn from healthcare and how law firms can use tools like Case Status to stay emotionally present across hundreds of cases. LEARN MORE AND CONNECT ☑️ Jeff Robbins | LinkedIn [https://www.linkedin.com/in/jeff-robbins-ms-cpxp-307709149/] ☑️ DM Injury Law [https://www.dmlawusa.com/] | LinkedIn [https://www.linkedin.com/company/dipasquale-moore/] | Instagram [https://www.instagram.com/dminjurylaw] | Facebook [https://www.facebook.com/DMInjuryLaw/] | X [https://twitter.com/dminjurylaw] | YouTube [https://www.youtube.com/@dminjurylaw] ☑️ Paul Bamert [https://www.casestatus.com/about-us] | LinkedIn [https://www.linkedin.com/in/paul-bamert-7390a75/] ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/ethical-ish/id1788392798] | Spotify [https://open.spotify.com/show/4OzhN1NhpPlVJZWgQwwJyT] | Amazon Music [https://music.amazon.com/podcasts/597c3b2b-f78b-4dc0-ab48-16b0ee1dd4aa/ethical-ish] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Case Status [https://www.casestatus.com/]

“They’re Not Clients. They’re Human Beings”: Reflections from Law Firm CEO Shawn Lehocky

He’s not a lawyer – and that’s exactly what gives Shawn Lehocky [https://www.pondlehocky.com/executive-team/shawn-lehocky/] a unique perspective on law firms. “I get to see a lot of different aspects of running the business of a law firm,” Shawn explains to host  Paul Bamert [https://www.casestatus.com/about-us]. As the CEO of Pond Lehocky Giordano [https://www.pondlehocky.com/], Pennsylvania's largest workers' compensation firm, Shawn breaks down two key elements that drive the firm forward: the client and an operational focus on client service. He dives into how scaling client service has created opportunities outside the practice areas of the firm - an  expansive referral network that allows the firm to service legal needs beyond geographical boundaries and their primary practice area.  Tune in for his insights about marketing, AI, and common sense. After all, clients expect law firms to behave with common sense – just like any other industry. “At the end of the day, we are in a client service business,” he observes. LEARN MORE AND CONNECT ☑️ Shawn Lehocky [https://www.pondlehocky.com/executive-team/shawn-lehocky/] | LinkedIn [https://www.linkedin.com/in/shawn-lehocky-06440934] ☑️ Pond Lehocky Giordano [https://www.pondlehocky.com/] | LinkedIn [https://www.linkedin.com/company/pond-lehocky-giordano/] | Instagram [https://www.instagram.com/pondlehocky/] | Facebook [https://www.facebook.com/PondLehocky] | TikTok [https://www.tiktok.com/@pondlehockygiordano] | YouTube [https://www.youtube.com/user/pondlehocky] ☑️ Paul Bamert [https://www.casestatus.com/about-us] | LinkedIn [https://www.linkedin.com/in/paul-bamert-7390a75/]  ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/ethical-ish/id1788392798] | Spotify [https://open.spotify.com/show/4OzhN1NhpPlVJZWgQwwJyT] | Amazon Music [https://music.amazon.com/podcasts/597c3b2b-f78b-4dc0-ab48-16b0ee1dd4aa/ethical-ish] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Case Status [https://www.casestatus.com/]

ABS or BS? Legal’s Big Experiment from the Front Lines

Arizona became the first state to allow non-attorney ownership of law firms, but has the feared apocalypse arrived? Travis Meltzer [https://azvalleyinjurylaw.com/#about], founder of Valley Injury Law [https://azvalleyinjurylaw.com/], joins host Paul Bamert [https://www.casestatus.com/about-us] to share his frontline perspective on alternative business structures (ABS). Travis explains that private equity money flooding the state has increased competition without creating the "Walmart law firm" nightmare many predicted (yet.) He also explores the upside of ABS: empowering firms to operate like genuine businesses by offering equity to non-attorney staff, creating meaningful ownership that drives better client service and firm growth. LEARN MORE AND CONNECT ☑️ Travis Meltzer [https://azvalleyinjurylaw.com/#about] | LinkedIn [https://www.linkedin.com/in/travis-meltzer-88b58ba0] ☑️ Valley Injury Law [https://azvalleyinjurylaw.com/] | LinkedIn [https://www.linkedin.com/company/valleyinjurylaw] | Instagram [https://www.instagram.com/valleyinjurylaw/?hl=en] | Facebook [https://m.facebook.com/Travis-Meltzer-Personal-Injury-Attorney-108153421693496/?ref=py_c] | X [https://twitter.com/ValleyInjury]  ☑️ Paul Bamert [https://www.casestatus.com/about-us] | LinkedIn [https://www.linkedin.com/in/paul-bamert-7390a75/]  ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/ethical-ish/id1788392798] | Spotify [https://open.spotify.com/show/4OzhN1NhpPlVJZWgQwwJyT] | Amazon Music [https://music.amazon.com/podcasts/597c3b2b-f78b-4dc0-ab48-16b0ee1dd4aa/ethical-ish] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Case Status [https://www.casestatus.com/]

Policy of Chaos: Navigating Legal Rules that Change Daily

Immigration case law and policy is changing at a breakneck speed, and Ruby Powers [https://rubypowerslaw.com/attorneys/ruby-lichte-powers/] is on the front lines. “I think there's been 400 to 500 policy changes in the last nine months. Some of them are really big. Even small ones can have a big impact on our client's lives,” she explains to host Paul Bamert [https://www.casestatus.com/about-us]. A board-certified immigration attorney, Ruby describes her experience navigating these changes to help clients. Tune in as she shares best practices for other immigration attorneys. “I think we just have to remember why we do what we do and keep up the good fight,” she says. LEARN MORE AND CONNECT ☑️ Ruby Powers [https://rubypowerslaw.com/attorneys/ruby-lichte-powers/] | LinkedIn [https://www.linkedin.com/in/rubypowers] ☑️ Power Up Your Practice [https://powerupyourpractice.com/] | Facebook [https://www.facebook.com/PowersStrategyGroup] | Instagram [https://www.instagram.com/PowersStrategyGroup/] | YouTube [https://www.youtube.com/@powersstrategygroup] | TikTok [https://www.tiktok.com/@powerupyourpractice?_t=8n8dMI41o18&_r=1] ☑️ Powers Law Group [https://rubypowerslaw.com/] | Facebook [https://www.facebook.com/rubypowerslaw/] | X [https://twitter.com/RubyPowersLaw] | YouTube [https://www.youtube.com/rubypowerslaw] ☑️ Paul Bamert [https://www.casestatus.com/about-us] | LinkedIn [https://www.linkedin.com/in/paul-bamert-7390a75/]  ☑️ Subscribe: Apple Podcasts [https://podcasts.apple.com/us/podcast/ethical-ish/id1788392798] | Spotify [https://open.spotify.com/show/4OzhN1NhpPlVJZWgQwwJyT] | Amazon Music [https://music.amazon.com/podcasts/597c3b2b-f78b-4dc0-ab48-16b0ee1dd4aa/ethical-ish] Produced and Powered by LawPods [https://lawpods.com/] Sponsored by Case Status [https://www.casestatus.com/]