HVAC CHATS

HVAC Strategies to Prepare for a High-Repair Summer Season

In this episode of "HVAC Chats," Nicole Krawcke, head of content for Contracting Business, speaks with Scott Pierson, vice president of HVAC and market strategy at Parts Town, about how contractors can prepare for an expected high-demand summer service season. The discussion explores rising repair-versus-replace trends, parts inventory planning, technician efficiency, smart HVAC technology adoption, and the growing importance of preventive maintenance. Pierson also shares insights on OEM parts strategies, truck stock management, financing trends, and operational practices that can help HVACR contractors improve customer satisfaction and stay competitive during peak demand periods.

Stop Selling HVAC Add-Ons and Start Selling Comfort Solutions

"HVAC Chats" welcomes Carlos Aponte, business coach with Nexstar Network, for a practical discussion on how HVAC contractors can grow revenue through value-driven sales. Hosted by Contracting Business Head of Content Nicole Krawcke, the episode explores why contractors should rethink “add-on sales” and instead present Indoor Air Quality, filtration, humidification, water treatment, and surge protection as core homeowner solutions. Aponte explains how honest communication, stronger technician training, and consistent presentation can improve close rates, service profitability, and customer trust. The conversation offers actionable strategies for HVACR business owners and managers seeking growth without increasing lead volume.

Rising HVAC Costs Push Repair-First Strategies and New Technician Skills

In this episode of HVAC Chats, Nicole Krawcke, head of content of Contracting Business, speaks with Peter Capuciati, CEO of Bluon Inc., about the evolving service landscape in the HVACR industry. Capuciati shares insights on the industry’s shift from replacement-driven revenue to repair and retrofit strategies, driven by rising equipment costs, new regulations, and financing challenges. The discussion also explores the growing skills gap, the importance of technician training and diagnostics, and how real-time technical support and artificial intelligence are reshaping service performance. Contractors will gain practical guidance on improving efficiency, reducing callbacks, and future-proofing their workforce in a rapidly changing market.

HVAC Software Drives Efficiency, Growth at Frontier Air Conditioning

In this episode of "HVAC Chats," host Nicole Krawcke, head of content at Contracting Business, speaks with Jay Villegas, vice president of Frontier Air Conditioning, about leveraging technology to drive business growth. Villegas shares how his team transitioned to a CRM-based operational system to improve efficiency, streamline workflows, and enhance the customer experience. The conversation explores how automation, consistent communication, and branding help contractors compete in a crowded HVAC market, including against private equity-backed firms. Contractors will gain practical insights into scaling operations, improving retention, and building a repeatable, professional customer journey.

How AI Search Is Reshaping the Way Homeowners Find HVAC Contractors

In this episode of HVAC Chats, host Nicole Krawcke, head of content for Contracting Business, sits down with Colleen Keyworth, director of sales and marketing at Online-Access, to unpack how AI-driven search is transforming digital marketing for HVAC contractors. The conversation explores how tools like Google's AI Overview and large language models are shifting consumer behavior, what that means for local search visibility, and why foundational SEO remains critical even as the landscape evolves. Keyworth offers contractors practical guidance on auditing their online presence, managing third-party directory listings, creating quality content, and building the community trust that no algorithm can manufacture.