Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion

Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It

Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.

Collaborations & Community: Conversations that Move Automation Forward

Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.

Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing

Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.

From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead

Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.

Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion

B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.