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Martech On My Mind

Podcast de Marketing Society of TAG

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Brought to you by the Marketing Society of TAG (Technology Association of Georgia), this podcast dives into the stories, trends, and technologies shaping modern marketing and commerce. We spotlight the innovators and local practitioners transforming how brands connect, engage, and grow. Whether you're in digital marketing, brand strategy, digital commerce, or marketing operations, join us as we continue the conversations from our events—and go behind the scenes with the voices driving marketing forward in Georgia and beyond.This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).Connect with us on LinkedIn to learn about upcoming events, become a member and join the conversation!This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

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4 episodios

Portada del episodio Will Answer Engines Rewrite Your Brand Story?

Will Answer Engines Rewrite Your Brand Story?

AI and answer engines are changing how people discover and trust brands. It’s not enough to rank for keywords anymore. Host Elliott Brown interviews Guy Yalif, chief evangelist at Webflow; Tom Daly, founder of The Transformation Guild; and Mason Poe, CEO at Edgar Allen, breaks down how to make sure large language models tell the story you want told — and how owned media becomes the most controllable asset in that new landscape. This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia). [https://www.tagonline.org/societies/marketing/] Connect with us on LinkedIn [https://www.linkedin.com/company/tag-marketing-society/] to learn about upcoming events, connect and grow! This podcast is produced by Clout Podcasting [https://www.get-clout.com], a proud member of the TAG Marketing Society.

30 de oct de 2025 - 1 h 0 min
Portada del episodio How to Build an AI-Ready Marketing Team

How to Build an AI-Ready Marketing Team

In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy. This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia). [https://www.tagonline.org/societies/marketing/] Connect with us on LinkedIn [https://www.linkedin.com/company/tag-marketing-society/] to learn about upcoming events, connect and grow! This podcast is produced by Clout Podcasting [https://www.get-clout.com], a proud member of the TAG Marketing Society.

1 de ago de 2025 - 38 min
Portada del episodio AI 101 for Marketers: Getting Started with Confidence

AI 101 for Marketers: Getting Started with Confidence

In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and principal of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow. Georgia Resources: * Technology Association of Georgia [https://www.tagonline.org] * Atlanta chapter of American Marketing Association [https://www.ama-atlanta.com] * Spark Novus [https://www.sparknovus.com] * Marketing AI Pulse Community [https://www.marketingaipulse.com] * Customer Data Alliance [https://cdacentral.org] * ConvergeX [https://ConvergeXAtlanta.com] * Atlanta chapter of Pavilion [https://www.joinpavilion.com/chapters] This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia). [https://www.tagonline.org/societies/marketing/] Connect with us on LinkedIn [https://www.linkedin.com/company/tag-marketing-society/] to learn about upcoming events, connect and grow! This podcast is produced by Clout Podcasting [https://www.get-clout.com], a proud member of the TAG Marketing Society.

1 de ago de 2025 - 47 min
Portada del episodio Game On: Why Marketers Can’t Ignore Gaming

Game On: Why Marketers Can’t Ignore Gaming

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention. Meet the Guests: * Todd Harris – CEO, Resurgens Gaming [https://resurgence.gg]; Co-founder, Hi-Rez Studios [https://www.hirezstudios.com] * Andrew Greenberg – Executive Director, Georgia Game Developers Association [https://ggda.org] * Robb Chiarini – Head of Partnerships, Licensing & Events, Zenni Optical [https://www.zennioptical.com] * Michael Simms – Owner, 2011 Creative Group; Co-founder, Divertica [https://www.divertica.com] This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia). [https://www.tagonline.org/societies/marketing/] Connect with us on LinkedIn [https://www.linkedin.com/company/tag-marketing-society/] to learn about upcoming events, connect and grow! This podcast is produced by Clout Podcasting [https://www.get-clout.com], a proud member of the TAG Marketing Society.

1 de ago de 2025 - 46 min
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Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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