The EO MCC Show

The Secrets to Marketing Your Event - Dean Schwartz - The MCC Show - Episode # 002

Get ready to learn how to customize your messaging to fit the needs of your chapter’s members. Dean Schwartz shares some of his experiences from serving as the MarCom Chair for multiple years. Discover how to figure out which channels work best, why there are different communication preferences in your chapter, and how to transition into your new role as the MarCom Chair. Takeaways:   ~The channels that you communicate with your chapter through will depend on what works best for the members of your chapter. You’ll probably need to test out several before finding the few that work well and are easy to use.  ~When people are already engaged with the chapter, they won’t mind the messages, but people who aren’t very engaged may get annoyed at the messages you send.  ~Different age groups prefer different methods of communication and you need to be cognizant of these different audiences.    ~Try calling people to get them to come to events. It’s harder to say no when you’re actually on the phone 1-on-1 with a person.  ~Before creating your messaging for an event, step back and think of why you go to these events.  ~The relationships you develop with people are much stronger than any messaging campaign, regardless of how pretty the pictures may be.  ~When you are coming in as a new MarCom Chair, try to spend a lot of time with the outgoing MarCom Chair and soak up everything they know about it.    Quote of the Show:   ~“Relationships tend to be at the center of pretty much anything that you do” - Dean Schwartz    Links:   ~LinkedIn: https://www.linkedin.com/in/soboconcepts/ ~Email: dean@soboconcepts.com  ~Twitter: https://twitter.com/soboconcepts~Company website: https://soboconcepts.com/   #EOMCC #MCCShow #EOPodcast The EO MCC Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

The Best Platform For Your Chapter - Mark Worster - The EOMCC Show - Episode # 001

Welcome to the first-ever episode of The MCC Show! This show is designed to help EO Marketing and Communications Chairs by sharing the stories of current and past Chairs that have been there and fought those same battles. For this extra-special first episode, it’s only fitting that we have an extra-special guest who is Mark Worster! Mark shares some great insight from his experience as the President of the Boston Chapter, the Regional Expert for the MarCom Role, and the two-time Communications Chair of the Boston Chapter. You’ll hear all about how improving your communications with members impacts new referrals, where to turn with all of your burning MarCom questions, and how to enjoy your time serving in this volunteer role.    Takeaways:  ~The most powerful method to attract new members is strong referrals from current EO members. You need to keep this in mind when developing the messaging to your current members because that influences the way they think about referring EO.   ~You need to figure out what to include in your messaging to incentivize members to willingly bring in more referrals to things like open chapter events.  ~If you are putting on a powerful event, your emails for the event should reflect how cool or novel the experience of that event will be. Overly long emails won’t get people interested in your event.  ~Video clips are a powerful way to convey information about awesome events in a more personal and engaging format for chapter members to consume information.  ~The production value of your email is how chapter members will think about the production value of your event. If it’s a great event make sure you have a great-looking email.  ~MarCom Chairs need to find what combination of communication channels works best for the members of their chapter. Meet them where they’re at but don’t be afraid to introduce them to a new platform.  ~A great resource for MarCom Chairs is the 30-minute monthly calls for the MarCom Chairs that are hosted by the regional expert. These are great because the MarCom Chairs from different chapters share their experiences with each other.     Quote of the Show:  ~“I built a business on plagiarism. My competitors were doing better than me and I figured out how to do it as well as they did and then do it better” - Mark Worster Links:   ~Twitter: https://twitter.com/markworster?s=20&t=VG0ITBa7nKaCydxaFnrkHQ ~LinkedIn: https://www.linkedin.com/in/markworster/~Website: https://nursemark.co/ ~Website: http://www.nowaitnation.com/~Website: https://ketamd.com/ ~Instagram: https://www.instagram.com/nursemarkw/?hl=en ~Facebook: https://www.facebook.com/nursemark/ ~Podcast: https://podcasts.apple.com/us/podcast/nursemark/id1459301823 ~Blog: https://nursemark.co/blog/ Shout Outs:   ~Paulie Rojas - LinkedIn: https://www.linkedin.com/in/paulie-rojas-473798b/ ~Richie Mulholland - LinkedIn: https://www.linkedin.com/in/richardmulholland/    #MarCom #EOMarCom #MCCShow #EOMCC #EOPodcast #MCCPodcast #GLC