Embedded Payments: Navigating The 2025 Market

Retail Check In With Loie Maxwell

What can B2B leaders learn from the brands that shape everyday retail? In this episode of Beyond the Transaction, Clint Sears sits down with creative superstar and retail veteran Loie Maxwell, whose leadership experience spans Target, CVS, Starbucks, and Amazon Fresh. Together they recap lessons learned at this years NRF convention and explore how modern retail thinking is reshaping expectations in B2B commerce. From loyalty and brand trust to frictionless payment and onboarding, Loie shares why business buyers now expect the same clarity and ease they experience as consumers. The conversation also examines how strong customer experience builds lasting relationships and why the moment of payment can define that experience. The episode offers a clear look at how retail lessons can help strengthen loyalty, remove friction, and raise the standard for B2B commerce.

2026 Predictions: Using B2B Payments as a Strategic Lever for Growth

Clint Sears speaks with Martha Salinas, Chief Commercial Officer, and Inez Berkhof, Managing Director EMEA, to unpack TreviPay’s 2026 predictions for B2B invoicing and payments. They discuss why payments are becoming core finance infrastructure that powers smoother buyer experiences, stronger controls, and new opportunities to differentiate. The episode also explores how AI will reshape credit, personalization, fraud prevention, and how enterprises can turn regional compliance complexity into a scalable advantage worldwide.

The TAIL Framework: A New Playbook for Finance Leaders

TreviPay’s CFO, Joel Campbell, joins us to share how the role of today’s finance leader is expanding beyond the balance sheet. From managing both financial and human capital to navigating market volatility, Joel reveals why trust, adaptability, and automation are the new pillars of growth. Discover his TAIL framework and how it helps CFOs build resilience and drive performance in unpredictable times. Tune in to learn how forward-thinking finance leaders are shaping the next era of B2B success.

Embedded Payments: Navigating The 2025 Market

In this episode of Beyond the Transaction, IDC’s Kevin Permenter and TreviPay’s Martha Salinas unpack how embedded payments are shifting from a back-office upgrade to a competitive necessity in 2025. They reveal why dynamic, real-time payment orchestration, API-driven multi-rail flows, and intelligent credit decisions are transforming the order-to-cash process for enterprises. From eliminating buyer friction to unlocking faster cash cycles, you’ll learn how embedded payments boost working capital, strengthen customer loyalty, and build resilience in volatile markets. Tune in for practical strategies to turn payment innovation into financial advantage.

Navigating Uncertainty

In this Beyond the Transaction episode, TreviPay’s Clint Sears sits down with Paul Rodgers of Vendorcom and Chris Storbeck of Payment Advisory Trust. The trio tackles payment strategy in an era of tariffs, supply chain shifts, and fast-moving AI. They explain how sharper data, credit lines, and real-time orchestration help you find buyers, cut fraud, and keep cash flowing. You will learn why a global view of local payment methods builds resilience when markets wobble. Tune in for a crisp playbook that helps enterprises turn uncertainty into growth.