Content Strategy Insights

Melanie Seibert: Managing Content Design Teams

Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams." https://ellessmedia.com/csi/melanie-seibert-2/

Brad Bolliger: Pragmatic Semantic Modeling for Government Data

Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies. https://knowledgegraphinsights.com/brad-bolliger/

Manny Silva: Docs as Tests for Resilient Technical Documentation

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work. https://ellessmedia.com/csi/manny-silva/

Jeff Eaton: Content Observability in Complex Systems

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. https://ellessmedia.com/csi/jeff-eaton-2/

Jeffrey A. "jam" McGuire: The Value Map Content Framework

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product. https://ellessmedia.com/csi/jam/