More Than Pumpkins: The Real Business of Agritourism with Hilary Jensen
A pumpkin patch looks like pure fun until you see the spreadsheets, the permits, and the sleepless nights behind it. We’re joined by Hilary Jensen of Jensen Farms to pull back the curtain on agritourism, the fast-growing corner of farming that blends agriculture, hospitality, and public safety into one high-stakes seasonal business.
We talk about the biggest misconceptions people have about agritourism and why “just buying a pumpkin” can’t cover the real costs of seed, fertilizer, labor, insurance, and major attractions. Hillary explains what it’s like to run a farm that has to look good, flow well, and stay safe for families, while still surviving on local visitor volume. She also shares how unexpected demand turned a concession stand favorite into a legit product line, plus what it takes to keep evolving with a brick-and-mortar shop in Cle Elum and events beyond the farm.
Then we get into leadership and advocacy: the fight to keep agritourism alive during COVID policy decisions, the reality of county zoning and special event permits, and what happens when you’re told to shut down after you’ve already put your money in the dirt. Throughout it all, Hilary comes back to what keeps her steady: faith, humor, a small strong circle, and one simple rule that makes work and life easier, assume good intent.
If you care about small business, rural tourism, farming, or community traditions that create core memories, this conversation will stick with you. Subscribe, share this with a friend who loves fall traditions, and leave a review with your biggest takeaway.
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