LinkedIn Marketing Mastery

LinkedIn doesn't work like they told you (try this instead)

LinkedIn gurus have been lying to you about signing clients on LinkedIn. In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services! This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...) Podcast's Substack: https://createandearn.com/sm Darren on IN: https://www.linkedin.com/in/darrenpallatina/ Aleks on IN: https://www.linkedin.com/in/creationcodes/ Fran on IN: https://www.linkedin.com/in/francallado/ Links mentioned: https://creationcodes.substack.com/subscribe https://instagram.com/creationcodes https://archetypearchitecture.creationcodes.co

Why This Serial Entrepreneur Went All-In on LinkedIn

Summary and important notes: createandearn.com/sm After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business... LinkedIn. Why? That's what we tried to find out in this episode. Follow Moe: https://www.linkedin.com/in/moechoice/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 02:02 Transitioning to LinkedIn for Marketing 03:54 Building a Hospitality Consultancy 06:40 Adapting to the Pandemic and Online Learning 08:42 Understanding Client Niches and Pain Points 11:42 The Importance of Human Behavior in Business 13:33 Strategies for Effective Outreach on LinkedIn 15:40 The Future of LinkedIn Marketing 24:47 The Motivation Behind Content Creation 26:17 Understanding Warm Leads and Engagement 28:59 The Importance of Personalization in Outreach 31:31 Building Genuine Connections 33:07 The Principle of Giving Before Asking 35:37 Making Prospects Feel Seen and Safe 38:13 Understanding Human Behavior in Marketing 40:10 The Importance of Owning Your Audience 42:32 Valuing Your Skills as a Solopreneur 45:24 The Power of Asking for Help

What You MUST Know about Video Marketing in 2025

Summary and important notes: createandearn.com/sm Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation! Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/ Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/ Follow Fran: https://www.linkedin.com/in/francallado/ Chapters 00:00 Intro 01:40 Video on LinkedIn... 02:29 The Importance of Video for Founders 05:10 Overcoming the Fear of Recording Videos 07:59 Tools and Techniques for Video Production 10:37 Creating Engaging Video Content 13:11 Maximizing Video Reach Across Platforms 15:52 The Role of AI in Video Editing 18:33 Building Trust Through Video Content 21:06 Streamlining Video Production for Founders 23:34 Defining Goals for Content Creation 25:44 The Power of Long-Form Content on YouTube 28:30 The Importance of Video Packaging 31:45 Repurposing Content Across Platforms 33:23 Leveraging Video for Lead Generation 43:53 Overcoming Reluctance to Create Video Content

The Secret to Attracting an Audience of Buyers

Summary and important info: createandearn.com/sm There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business. Follow Stacy: https://www.linkedin.com/in/copybystacy/ Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a Follow Fran: https://www.linkedin.com/in/francallado/

Why Finn McKenty ditched 760k YT Followers to Start Fresh on LinkedIn

Summary and important notes: https://createandearn.com/sm Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn. Follow Finn: https://www.linkedin.com/in/finnmckenty/ Follow Fran: https://www.linkedin.com/in/francallado/