Patient Obsessed

Finally, a Loyalty and Rewards App That Actually Works

Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market. He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates. Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast. Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue.  GUESTS Clark Cave CEO, Model Rewards Clark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights. Schedule a 15-minute demo [https://www.modelrewards.com/bookademo] of Model Rewards Learn more about Model Rewards [https://www.modelrewards.com/] Connect with Clark Cave on LinkedIn [https://www.linkedin.com/in/clark-cave-3a4a5294/] Download Model Rewards [https://apps.apple.com/us/app/model-rewards/id1383961874], the patient loyalty rewards app Heather Hughes Hardy Aesthetics Sales Specialist Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry. Follow Heather on Instagram @heatherhugheshardy [https://www.instagram.com/heatherhugheshardy/] or connect with Heather [https://www.linkedin.com/in/hughes-heather/] on LinkedIn About Patient Obsessed Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io. Hear more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.com [https://www.patientobsessedpodcast.com] If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ [https://www.meetthedoctorpodcast.com/] and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts. Patient Obsessed is a production of The Axis https://www.theaxis.io/ [https://www.theaxis.io/]

Why I Built a Better CRM (In My Free Time) - Shitel Patel, MD, Plastic Surgeon

While trying to survive the COVID-19 pandemic as a solo practice in a competitive market, plastic surgeon Dr. Shitel Patel found himself frustrated with the usual lead management software options.  Rather than compromise, he developed a new CRM platform to communicate quickly and authentically with aesthetic patients while continuing to meet their increasingly high expectations.  Ad Vital follows a patient throughout their entire journey, from the moment they convert through the final post-op appointment, tailoring educational content to patients in real time to help them make the right decision at the right time. Find out from Dr. Patel how Ad Vital helps build trust and confidence so you can spend more time getting to know them and less time on the basics. Connect with Dr. Shitel Patel on LinkedIn  [https://www.linkedin.com/in/shitelpatel/] Get preferred pricing when you mention you heard about Ad Vital on Patient Obsessed and tell them Eva sent you! Request a demo at https://advital.app/home?am_id=eva12 [https://advital.app/home?am_id=eva12] About Patient Obsessed Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io. Hear more episodes, get resources, or send us a message [https://www.patientobsessedpodcast.com] If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast.  Schedule your recording session at https://www.meetthedoctorpodcast.com/ [https://www.meetthedoctorpodcast.com/]and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts. Patient Obsessed is a production of The Axis [https://www.theaxis.io/]

Marketing Tips for Intimate Treatments - Henry Ramirez, MD, FACOG, OB-GYN

An innovator known for his expertise with minimally invasive women’s health treatments, Dr. Henry Ramirez shares what to do (and not do) to successfully introduce cosmetic vaginal rejuvenation treatments into an OB-GYN practice or medical spa. Hear Dr. Ramirez’s advice on incorporating aesthetic treatments into Ob/Gyn practice, how to guide patients through a smooth recovery, and how to get the word out when you add a platform like the EmpowerRF to your practice. Visit drhenryramirez.com [http://drhenryramirez.com/] to see a free preview & take the online course Read more about Dr. Henry Ramirez [https://southernoklahomawomenshealth.com/] Follow Southern Oklahoma Women’s Health on Instagram [https://www.instagram.com/southernokwomenshealth/] Learn more about EmpowerRF [https://inmodemd.com/workstation/empowerrf/] About Patient Obsessed Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io. Hear more episodes, get resources, or send us a message [https://www.patientobsessedpodcast.com] If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ [https://www.meetthedoctorpodcast.com/]and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts. Patient Obsessed is a production of The Axis [https://www.theaxis.io/]

Less Spiels, More Doctoring - David Canes, MD, Urologist

Dr. David Canes did not set out to start a company. The classic “reluctant entrepreneur,” he had a problem and set out to solve it when he realized he could also help his colleagues and their patients. There is no shortage of content on the internet about anything and everything you want to know. So often, we scratch our heads wondering why so many people still aren’t educated about what they’re about to go through. Hear how Dr. Canes improved the experience for his patients and made his own life easier with a simple, free internet tool... and how it has grown into an essential communication tool for hundreds of urologists around the world. Read more about Dr. David Canes [https://drcanes.com/] Learn more about WellPrept [https://wellprept.com/] Listen to the Startups For the Rest of Us Listen to Lenny’s Podcast [https://www.lennyspodcast.com/] About Patient Obsessed Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io. Hear more episodes, get resources, or send us a message [https://www.patientobsessedpodcast.com] If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ [https://www.meetthedoctorpodcast.com/]and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts. Patient Obsessed is a production of The Axis [https://www.theaxis.io/]

Starting a Podcast for Your Practice That Returns Real Value

Hear how podcasting works as an extreme competitive advantage for an aesthetic practice and a content engine to create more impactful content and drive conversion. Find out why podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition. Originally presented on the Next Level Practices podcast with Max Baybak, Chief Strategy Officer of Influx Marketing. https://podcasts.apple.com/ca/podcast/next-level-practices/id1504387322 About Patient Obsessed Patient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment. If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to hello@theaxis.io. Hear more episodes, get resources, or send us a message https://www.patientobsessedpodcast.com [https://www.patientobsessedpodcast.com] If you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ [https://www.meetthedoctorpodcast.com/] and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts. Patient Obsessed is a production of The Axis https://www.theaxis.io/ [https://www.theaxis.io/]