The Hill Unscripted

The Golf Industry Makes NO Sense Right Now

Season 2, Episode 10 – In this episode of The Hill Unscripted, Bob Kitchen breaks down everything happening in the golf world right now—from LIV Golf drama and mini driver hype to zero torque putters, golf ball fitting, and the future of equipment. BK gives his honest take on: - Aaron Rai’s surprising PGA Championship win - Why mini drivers are exploding in popularity - The confusing future of LIV Golf - Whether zero torque putters are already fading - Why most golfers play the wrong golf ball - New Revelation Zero Torque putters from Maple Hill - Upcoming Cobra, Callaway, Mizuno & Wilson fitting events Bob also shares personal stories about his son graduating, pickleball league disasters, and the growth of Maple Hill’s live selling shows on Whatnot and eBay Live. If you love golf equipment, golf business talk, and honest opinions about where the game is headed, this episode is for you. New episodes every other week from Maple Hill Golf.

Meet the Mother Behind Maple Hill Golf

Season 2, Episode 9 – In this special Mother’s Day episode of The Hill Unscripted, Bob Kitchen sits down with his mother, Nancy Kitchen, for a heartfelt conversation about family, golf, memories, and the journey behind Maple Hill Golf. Nancy shares stories about raising Bob and Andy, how the family business started, their favorite golf memories together, and what it’s been like watching the next generation take over the company. The episode also dives into: - Nancy’s current golf bag setup - Her 6 hole-in-ones 😳 - The best golfer in the Kitchen family - Family traditions and Belgian heritage - The evolution of Maple Hill Golf - Lessons about kindness, faith, and family This is one of the most personal episodes yet, and a special tribute to moms everywhere. Happy Mother’s Day from Maple Hill Golf.

The Golf Industry Is Lying to You… (My Honest Rant)

Season 2, Episode 8 – In this solo episode of The Hill Unscripted, Bob Kitchen (BK) goes OFF on the golf industry. With over 30 years in golf retail, BK breaks down the biggest myths, bad advice, and marketing lies that are costing golfers money—and hurting their game. From zero torque putters to overpriced shafts, golf ball selection, and club fitting… this is the honest truth most companies won’t tell you. Topics covered: - Why golf is already hard—and you're making it harder - The truth about zero torque putters (and why they won’t fix your putting) - Why expensive shafts don’t change your swing - The biggest mistake golfers make when choosing a golf ball - When club fitting matters… and when it doesn’t - Why you should ignore what the pros play - The problem with “your buddy the expert” - How marketing is misleading golfers today If you want to save money, lower your scores, and stop falling for hype—this episode is for you. New episodes drop every other week from Maple Hill Golf.

The Masters Experience You Don’t See on TV

Season 2, Episode 7 – Bob Kitchen is joined by his brother Andy Kitchen and Maple Hill GM Steve Strock to break down their unforgettable trips to the Masters at Augusta National—just as Rory McIlroy made history. From exclusive access at Berckmans Place to walking the course on Championship Sunday, they share what it’s really like inside Augusta—from the insane green speeds and elevation changes to the no-phone policy, merch experience, and surprisingly cheap food. They also cover: - What TV doesn’t show about Augusta National - The hardest holes and craziest greens - Insider tips if you ever go to the Masters - Rory’s historic win and tournament takeaways - The wild tech behind the merch shop If you’ve ever dreamed of going to the Masters, this is the closest you’ll get without a badge.

Wilson’s Comeback? The Truth About Performance, Price & Playing What Actually Works

Season 2, Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Harry Nodwell, Wilson Golf’s Global Product Line Manager, for an honest, behind-the-scenes look at one of golf’s most overlooked — and fastest rising — brands. From his journey at MyGolfSpy testing millions of golf balls to now leading global product development for Wilson, Harry breaks down what really matters in golf equipment — and why more golfers are starting to rethink what’s in their bag. This episode dives into: - Why Wilson is targeting serious ball strikers and competitive golfers - The new Staff Model XB irons — built to look like blades but perform like game improvement - The Dynapower Forge and the rise of the “player’s performance” category - Wilson’s most forgiving driver ever — the Max Plus - Why graphite iron shafts might be the next big shift in golf - The truth about brand bias — and why most golfers never try better options - How unbiased testing (like MyGolfSpy) is reshaping equipment decisions Bob and Harry also get into fitting philosophy, common mistakes golfers make (including shaft and lie angle misconceptions), and why performance should always beat ego when choosing equipment. Plus, insights on Wilson’s award-winning wedges and putters, what’s coming next in 2027, and why this legacy brand might be quietly building something big.