3 Rules For Selling To Rich People (Make A TON of Money)

3 Rules For Selling To Rich People (Make A TON of Money)

As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal [https://www.youtube.com/redirect?event=comments&redir_token=QUFFLUhqbGFZd2VpRUpGSUdvTDBrTmRjSGVLcGdrVnVUZ3xBQ3Jtc0tuODlRNm1RM0pHXzBrQ3RvZVZkZGE3ZXBrOEVCUHE0emRZX3FaWDhraDkyRThScTBhV2kzc2F3TDc0a0FGVHNFX3VSbi1Fc1kweGs0SDRFZm8wdXBZN0RwV2p6MUxJdzl0YmhEeDRYY0phMTdQS1hUOA&q=http%3A%2F%2Finfo.contrarianthinking.co%2Fmsmlbig-deal] You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale. In this episode, you'll learn: * The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list * Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity * The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson * How to anchor the conversation around consequence, not cost, so price becomes irrelevant * The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close * Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path * The premium close that gives control back to the buyer and makes them feel smart for saying yes Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty. ___________ (00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans

You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do. Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same. In this episode, you'll learn: * The magic loop: how to turn your boss into your biggest advocate by making them successful first * Why invisible performers lose to visible performers every time and how a weekly status report changes everything * The exact script to ask for a raise that gets results without threatening to quit * Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview * How to give difficult feedback that actually lands: professionally firm, personally warm * The career killers nobody talks about Jeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives ___________ (00:00:00) Introduction: Why Half Your Talent Wins and You Don't (00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing (00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate (00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough (00:16:30) How to Actually Ask for a Raise and Get It (00:06:13) Good Boss vs Bad Boss: Consistency Over Likability (00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm (00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust (01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient (01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint (01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing (00:58:22) Burnout Is About Vision Loss, Not Hard Work (01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses (01:32:28) Final Advice: Know What You Want and Make the Deal ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor

If you've been wanting to buy a business for years, get your ticket to Main Street Millionaire Live. You’ll learn how to find the right business for you, make deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT [https://contrarianthinking.biz/MSML26_BDYT] You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do. Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start. In this episode, you'll learn: * Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero * The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign * How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict * The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers * Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms ___________ (00:00:00) Introduction: How to Raise Your First 100K Without Connections (00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product (00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need (00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage (00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust (00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds (00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost (00:20:20) When to Bootstrap vs When to Raise Millions (00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected (00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule (00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires (00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves (00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management (00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How to Rewire Your Brain to Hate Procrastination

If you've been saying you want to buy a business for years, your next move is here. Get your ticket to Main Street Millionaire Live and learn how to find deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT [https://contrarianthinking.biz/MSML26_BDYT] You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance. In this episode, you'll learn: * The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress * The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion * Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring * The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits * Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan * How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters ___________ (00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop (00:01:05) The Procrastination Equation: Why You Don't Start (00:02:48) Your Brain Is Wired to Avoid: The FMRI Study (00:04:19) Trap One: Planning Theater and the Artifact Illusion (00:06:08) Trap Two: Research Mode Is Mental Masturbation (00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible (00:10:10) Trap Four: The Future Self Illusion (00:11:51) The Fix: Shrink, Specify, Stack Protocol (00:11:57) Move One: Shrink the Action Until It Feels Stupid Small (00:13:23) Move Two: Specify With Implementation Intentions (00:14:45) Move Three: Stack It on Something You Already Do (00:15:30) The Real World Example: How One Sentence Became a New York Times Bestseller (00:17:13) The Rule for Missed Days: Don't Make It Bigger (00:17:52) The Dyson Story: 5,127 Prototypes and 15 Years of Failure (00:18:21) The 51 Calls: How Cody Bought Her First Business (00:18:59) Closing: Every Action Is a Vote for Who You Become ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How to Be More Successful Than 99% of People | Malcolm Gladwell

If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-deal [http://info.contrarianthinking.co/msmlbig-deal] What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all. In this episode, you'll learn: * The running partner rule: why your mentor should be one step ahead, not ten * How constraints build strength and why too much comfort kills resilience * The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person * Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence * Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure * Why ideas are cheap, execution is everything, and the muse doesn't exist ___________ (00:00:00) Introduction: The Big Fish, Small Pond Strategy (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number (00:07:36) Colleges Are Overrated Status Machines: The You Variable (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing (00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break (00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office (00:20:12) The Feedback Framework: Compliment First, Then Fix (00:35:45) Choking vs Panicking: The Two Types of Leadership Failure (00:37:28) Leadership Depends on Context: The Air Force vs The Startup (00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take (00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation (01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty (00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist (01:05:24) Closing: The American Way of Killing and What's Next ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal [https://www.youtube.com/@podcastbigdeal] 📸 Instagram: https://www.instagram.com/bigdeal.podcast [https://www.instagram.com/bigdeal.podcast] 📽️ TikTok: https://www.tiktok.com/@big.deal.pod [https://www.tiktok.com/@big.deal.pod] MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct [https://www.youtube.com/@codiesanchezct] 📸 Instagram: https://www.instagram.com/codiesanchez [https://www.instagram.com/codiesanchez] 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez [https://www.tiktok.com/@realcodiesanchez] OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID [https://contrarianthinking.typeform.com/to/WBztXXID] 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp [https://contrarianthinking.biz/3XWLlZp] 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN [https://contrarianthinking.biz/3NhjGgN] 🏠 Resibrands: https://resibrands.com/ [https://resibrands.com/] 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk [https://contrarianthinking.biz/4eRyGOk] 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u [https://contrarianthinking.biz/3YfGa8u] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]