Null to Zero

Interview with Henry Poydar of Status Hero: Bootstrapping, Selling a Company, and great advice on staying boring

This interview features Henry Poydar [https://www.linkedin.com/in/henrypoydar/] Founder and CEO of Status Hero [https://statushero.com/] who's been part of a founding team many times and even brought a business through an acquisition to Constant Contact. He's seen the internet era evolve in many ways from his own early companies trying to get band listings online (that was actually hard not that long ago!) to modern products handling thousands of API calls. But Henry has an interesting approach to technology, Stay Boring, and I can't wait to hear your feedback on his belief. Henry has a strong background in engineering and leadership through many startups, an acquisition, and now a bootstrapped business. This podcast is brought to you by Dignified [https://wearedignified.com/] a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk Our agency Dignified [https://anchor.fm/dashboard/episode/e8ste6/metadata/www.wearedignified.com] [https://anchor.fm/dashboard/episode/e8ov4h/metadata/www.feathery.io] Twitter link @brandonwaselnuk [https://twitter.com/BrandonWaselnuk] Intro music by our friend Jack H. Litster

Interview with Aditi Shekar of AskZeta: Psychology, Finance, and how Couples Plan their Financial Journey

This interview features Aditi Shekar [https://www.linkedin.com/in/aditishekar/] of Ask Zeta [https://www.askzeta.com/] who's worked with multiple companies going from null to zero all the way to founding and scaling Ask Zeta! We discuss how Ask Zeta got started, Aditi's interesting approach to discovering the couples finance problem space, and how to grow and test a financial product when customer barriers to trial are so much higher as they require more upfront trust. Aditi has a wealth of experience in and out of FinTech and it makes this a great listen, I can wait to hear your feedback. This podcast is brought to you by Dignified [https://wearedignified.com/] a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk Our agency Dignified [https://anchor.fm/dashboard/episode/e8ste6/metadata/www.wearedignified.com] [https://anchor.fm/dashboard/episode/e8ov4h/metadata/www.feathery.io] Twitter link @brandonwaselnuk [https://twitter.com/BrandonWaselnuk] Intro music by our friend Jack H. Litster

Interview with Sheridan Clayborne of LendTable: High Growth FinTech, Early Customer Acquisition, and Anime

This interview features Sheridan Clayborne [https://www.linkedin.com/in/sheridan-clayborne-77723a119/] of LendTable [https://lendtable.com/] who's created multiple companies from null to zero all the way to multi-millions a year! We discuss how LendTable got started, Sheridan's approach to testing demand and funding the first loans himself, and a small masterclass on how a financial product like LendTable could offer 0% rates to end customers yet still the business can make profit at those rates. Sheridan is high energy and it made this such a fun episode to record and listen too, I can wait to hear your feedback. This podcast is brought to you by Dignified [https://wearedignified.com/] a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk Show Notes: Books mentioned: * How to Get Filthy Rich in Rising Asia [https://www.goodreads.com/book/show/15815364-how-to-get-filthy-rich-in-rising-asia] by Mohsin Hamid Anime mentioned: * Demon Slayer: Kimetsu no Yaiba [https://www.crunchyroll.com/en-gb/demon-slayer-kimetsu-no-yaiba] * Cowboy Bebop [https://www.justwatch.com/us/tv-show/cowboy-bebop-2001/season-1] * Samurai Champloo [https://www.justwatch.com/ca/tv-show/samurai-champloo] * Kakegurui [https://www.netflix.com/ca/title/80175351#:~:text=2017TV%2D14%202%20Seasons,Watch%20all%20you%20want.] * Full Metal Alchemist: Brotherhood [https://www.justwatch.com/ca/tv-show/fullmetal-alchemist-brotherhood] Our agency Dignified [https://anchor.fm/dashboard/episode/e8ste6/metadata/www.wearedignified.com] [https://anchor.fm/dashboard/episode/e8ov4h/metadata/www.feathery.io] Twitter link @brandonwaselnuk [https://twitter.com/BrandonWaselnuk] Intro music by our friend Jack H. Litster

Interview with Nazim Ahmed of CanvasPop: Bootstrapping, taking on Venture Capital, and staying true to yourself.

This interview features Nazim Ahmed [https://www.linkedin.com/in/nazim-ahmed-b484791/?originalSubdomain=ca] of CanvasPop [https://www.canvaspop.com/] who's been through many Null states to multi-million a year businesses. We go through multiple businesses Naz has started and grown, a hyper growth product that ended in failure, staying true to yourself, and great advice for founders in every stage of their career. It's quite a ride and we're excited to have you join us. This podcast is brought to you by Dignified [https://wearedignified.com/] the Digital Products Lab. If you need help with Business & Product Strategy, Building a product, Innovation, or engineering we're here for you: goodday@wearedignified.com Show Notes: Books mentioned: Messy Middle [https://www.goodreads.com/book/show/40179007-the-messy-middle] by Scott Belsky, Shoe Dog [https://www.goodreads.com/book/show/27220736-shoe-dog] by Phil Knight, and Play Bigger [https://www.goodreads.com/book/show/27064401-play-bigger] by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Our agency Dignified [https://anchor.fm/dashboard/episode/e8ste6/metadata/www.wearedignified.com][https://anchor.fm/dashboard/episode/e8ov4h/metadata/www.feathery.io]Twitter link @brandonwaselnuk [https://twitter.com/BrandonWaselnuk]Intro music by our friend Jack H. Litster

How to get your first customer and then 10 more, part 2

The continuation of a companies biggest question, where will your first dollar come from? Today's episode continues the conversation around getting your very first customer and then 10 more! This is part two focused on the tactics and example methods to grow your business including researching your leads on social media, learning mining your past wins for extra details, and other tactics. We hope you enjoy it! We also thrive on feedback so please tweet us or drop us an email if you have anything, good or bad. This podcast is brought to you by Dignified [https://wearedignified.com/] the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com Show Notes: * People to follow on LinkedIn and elsewhere for a good injection of sales and marketing tips and tricks in your feed: * Josh Braun [https://www.linkedin.com/in/josh-braun/] * Kyle Lacy [https://www.linkedin.com/in/kylelacy/] * Jill Konrath [https://www.linkedin.com/in/jillkonrath/] * David Cancel [https://www.linkedin.com/in/dcancel/] * Dan Martell [https://www.linkedin.com/in/dmartell/] * Tiffani Bova [https://www.linkedin.com/in/tiffanibova/] * Reforge [https://www.reforge.com/] Our agency is Dignified [https://wearedignified.com/] Agency Twitter link @dignifiedinc [https://twitter.com/dignifiedinc] Host Twitter link @brandonwaselnuk [https://twitter.com/BrandonWaselnuk] Intro music by our friend Jack H. Litster - You're the best, Jack.