Alpha Mentality

Alpha Mentality - Episode 4: Jerry Eicke

On this episode of Alpha Mentality, host Sam Tooley sits down with Jerry Eicke, partner at Salad House and co-founder of Alpha Fit Club! Jerry discusses his transition from the hedge fund space to the ever-evolving world of entrepreneurship. Along the way, he also dives into the do's and don'ts of franchising and how to fit into an established brand.  Sam and Jerry explore the origins of Alpha Fit Club and how culture truly defines a business. They also discuss the importance of believing in yourself and relying on like-minded people to help carry your entrepreneurial venture to success! This episode covers all things business, from company culture to your bottom line. Subscribe to Alpha Mentality for honest conversations on business, leadership, mindset, and personal growth.

Alpha Mentality - Episode 3: Joe Rinaldi

On this episode of Alpha Mentality, host Sam Tooley talks with Joe Rinaldi, founder of Project Endure! Joe dives into the origins of Project Endure and how he made the decision to leave his career behind to pursue a path of entrepreneurship. How and when should you take that leap of faith? Joe also discusses the power of mindset and how doing hard things can vastly improve your outlook on life. Sam and Joe share the story behind their previous podcast, The Pursuit, and how their friendship has evolved over the years. They also share tips on cultivating a positive and productive mindset in a world determined to stop progress dead in its tracks. This episode breaks down healthy practices that can strengthen relationships and fortify your mind. Subscribe to Alpha Mentality for honest conversations on business, leadership, mindset, and personal growth.

Alpha Mentality - Episode 2: Kieran Williams

On this episode of Alpha Mentality, host Sam Tooley talks with Kieran Williams,  co-founder of The Garage Gym and founder of Feels Good! Kieran shares his mindset on fitness and how that has affected his entrepreneurship journey. He also discusses the launch of Feels Good and how the brand has impacted his outlook on business, relationships, and personal growth. Sam and Kieran talk about their relationship and the story behind The Garage Gym, exploring what it means to thrive in the fitness world along the way. This episode breaks down how endurance and perseverance can be lifted from physical fitness and applied to any aspect of your life. Subscribe to Alpha Mentality for honest conversations on business, leadership, mindset, and personal growth.

Alpha Mentality - Episode 1: Tim Banos

On the premiere episode of Alpha Mentality, host Sam Tooley sits down with Tim Banos, co-founder of Alpha Fit Club and partner at Salad House. Tim shares his journey through coaching, entrepreneurship, and franchising, along with what it really takes to build and scale brands in today’s competitive business landscape. He also breaks down the evolution of Salad House since becoming involved with the company, including how operational focus, menu strategy, and team alignment have driven growth. Together, Sam and Tim explore what it means to be an “alpha” in business and in everyday life. How does this mindset impact the people around you? How can entrepreneurs stay true to themselves while operating with urgency in fast-moving markets? This episode dives into leadership, momentum, discipline, and building businesses that last. Subscribe to Alpha Mentality for honest conversations on business, leadership, mindset, and personal growth.