Atlanta Agent Playbook
In this episode of the Atlanta Agent Playbook, Shani Vardy shares her inspiring journey from immigrating from South Africa to building a successful real estate career in Atlanta completely from scratch. Connect with us on instagram: https://www.instagram.com/mottorealty/ Connect with this episode's speakers:https://www.instagram.com/benjaminbenomar/ Shani opens up about moving from New York to Atlanta with no network, no job, and a five-month-old baby — then launching her real estate career during the uncertainty of COVID-19. Through authentic relationships, resourcefulness, and a genuine passion for helping people, she built a thriving referral-based business rooted in trust and connection. This episode dives into: -How to build a real estate business with no sphere of influence -Why emotional intelligence matters in real estate -Cold calling strategies that actually build relationships -The importance of client appreciation events -How to create lifelong clients and referrals -Lessons for new and aspiring real estate agents -Why resourcefulness is the ultimate real estate skill Whether you're a new realtor, experienced agent, entrepreneur, or someone passionate about personal growth and human connection, this conversation is packed with actionable insights and inspiration. CHAPTERS: 03:45 – How Life Experiences Help Real Estate Clients 05:58 – What Separates Good Realtors From Great Realtors 08:56 – Selling 13 Homes in Year One 10:43 – Why Real Estate Is About People, Not Transactions 12:11 – Advice for New Real Estate Agents 15:45 – Lead Generation & Cold Calling Strategies 17:24 – Transitioning to a Referral-Based Business 18:13 – Getting Clients to the Closing Table 19:57 – How to Nurture Your Sphere for Referrals 23:40 – What Shani Would Do Differently
28 episodios
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