Brandmarch Podcast: Behind The Lease
John Vance specializes in retail real estate, specifically focusing on the Downtown Chicago/CBD urban environment, which he was drawn to for its visibility and the interesting "characters" of retailers and developers. He brings a dual perspective to his work, having been active on both the brand (tenant) side and the landlord/asset side. This experience allows him to understand the information tenants require to deem a site viable, as well as the criteria landlords need to meet to make a deal worthwhile. His key area of focus is Michigan Avenue and the Magnificent Mile in Chicago, where he has been active in observing and influencing the post-pandemic recovery. He also works on classic CBD leasing, such as his current assignment at One East Wacker in the East Loop, which involves securing amenities like great coffee, sit-down, and fast-casual restaurants to serve the building's office tenants, tourists, hotel guests, and residents. Brands mentioned: Huckberry, Gap Inc., Uniqlo, Mango, H&M, Bloomingdale’s, Museum of Ice Cream and the Harry Potter store * Background: Before real estate, John went to grad school for modern European history, specializing in 1920s Berlin Cultural History. * Market Dynamics: He noted that the recovery of High Streets like the Mag Mile was hampered by the pre-COVID shift where "flagship" spaces became unnecessarily enormous (e.g., 60,000 square feet over four floors), leaving landlords with un-leaseable upper-level space until they pivoted on economics. * Current Projects: He credits the turnaround at 900 North Michigan to fundamental work, including bringing in the local food group Aster Hall and keeping the anchor, Bloomingdale's. * Trend Assessment: He believes that "the trends" themselves are overhyped, warning against taking them as a matter of course. He emphasizes that technology (like Google Earth or AI for renderings) should be worked to one's advantage, but still requires core tasks like in-person property visits
21 episodios
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