Main Character Marketing with Hannah Plourde

Deeper Experiences, Standing Out, & Marketing to Gen Z with Taylor Tudisco

Want to create a website that not only looks great but also connects deeply with your audience? It all comes down to branding. In this episode, I’m joined by Taylor from Bravi, a web and brand designer, and strategist, to talk about how branding and web design go hand in hand to create a powerful and memorable online presence. View show notes and connect with Taylor Tudisco: https://alignedseo.com/gen-z-marketing/ [https://alignedseo.com/gen-z-marketing/] If you loved this episode, don’t forget to rate, follow, and review the podcast! Share it with a fellow entrepreneur who needs to hear this. See you next time!

Conversion-Based Website Design with Michaela Metzler Anderson at North Design Co

Is your website just existing online—or is it actually helping you book clients? In this episode, I’m joined by Michaela Metzler Anderson, founder of North Design Co and official Showit Design Partner, to talk all about what makes a website convert. We dig into the key elements every high-converting website needs, how to build trust with your dream clients through design and messaging, and what to avoid if you don’t want visitors bouncing off your site. Michaela shares practical tips you can implement whether you're DIY-ing your site or working with a designer—and offers insight on why your brand and user experience matter just as much as beautiful visuals. Episode Show Notes: https://alignedseo.com/conversion-based-website-design-with-michaela-metzler-anderson-at-north-design-co/ Resources & Links: * Free Website Checklist: northdesignco.com/website-checklist [https://northdesignco.com/website-checklist] * Michaela’s Website: northdesignco.com [https://northdesignco.com] * Instagram: @northdesign [https://www.instagram.com/northdesignco]

Main Character Marketing with Hannah Plourde

If your content isn’t converting, it might be because you’re making yourself the main character instead of your audience. In this episode, I sit down with Hannah Plourde, a marketing and business coach who helps online service providers refine their messaging using storytelling. Hannah shares her Main Character Messaging Method, a framework that shifts the focus to your audience while positioning you as the trusted guide. We dive into why storytelling is a game-changer for marketing, how to use it effectively across platforms, and practical ways to connect with your audience on a deeper level. Whether you're struggling to stand out online or want to attract more ready-to-buy clients, this episode is packed with actionable messaging strategies to help you sell with confidence. Tune in now to transform your content and connect with your dream clients in a way that feels natural and authentic! Show Notes: https://alignedseo.com/main-character-marketing-with-hannah-plourde/ [https://alignedseo.com/main-character-marketing-with-hannah-plourde/]

The Power of Personality-Driven Copy for SEO with Amy Hanneke

Your website’s design might grab attention, but it’s the copy that keeps visitors engaged—and that engagement is what boosts your SEO. In this episode, I sit down with website copywriter Amy Hanneke to discuss how strategic, personality-driven content can help small businesses rank higher on Google and convert more visitors into clients. We explore why copy is just as important as SEO, how to naturally incorporate keywords without sounding robotic, and how AI can be used as a helpful tool (without replacing your unique voice). Plus, Amy shares her expert blogging strategies to keep readers on your site longer and strengthen your overall SEO efforts. This episode is packed with actionable insights to improve your online presence. Show Notes: https://alignedseo.com/the-power-of-personality-driven-copy-for-seo-with-amy-hanneke/ Links & Resources: * Amy Hanneke’s Website Copywriting Services: hellococreative.com [https://hellococreative.com/freebies/] * Free Blog Topic Guide: https://hellococreative.com/freebies/ [https://hellococreative.com/freebies/] * Follow Amy on Threads & Instagram: @hellococreative [https://www.instagram.com/hellococreative]

Let Websites Be Websites: Balancing Creativity and SEO with Erin Norris

In this episode of Coffee & SEO, I’m joined by Erin Norris, founder of Ruby Works Co., a marketing partner specializing in branding, web design, SEO, copywriting, and email strategy. Erin shares the concept of “letting websites be websites,” a mind-blowing thought approach to balancing creativity, SEO, and user experience to create sites that work as hard as you do. We’ll also dive into Erin’s unique journey, including how trading services helped her build Ruby Works Co. and shape her entrepreneurial mindset. If you’ve ever wondered how to make your website a true reflection of your brand while driving serious results, this episode is packed with tips and inspiration! What You’ll Learn in This Episode: * What “Let websites be websites” really means and how it can transform your web design approach. * Strategies for balancing creativity, SEO, and functionality in your website. * How trading services can be a powerful tool for building connections and growing your business. * Actionable tips for optimizing your website to perform without losing authenticity. Resources & Links: * Learn More About Ruby Works Co. [http://www.rubyworks.co] * Ruby Works Co. Instagram [https://www.instagram.com/rubyworks.co] * Explore Taylor’s SEO Services [https://alignedseo.com] Connect with Erin Norris: * Ruby Works Co. Website [http://www.rubyworks.co] * Ruby Works Co. Instagram [https://www.instagram.com/rubyworks.co] Ready to Transform Your Website? Subscribe to Coffee & SEO, leave a review, and let’s get your SEO on point! ⁠Reach out to Taylor at Aligned SEO⁠ [https://alignedseo.com].