Creator Finance

How Creators Make Money - The man who MAKES creators $12,000,000 in a YEAR

Are you a creator struggling to turn your passion into a sustainable income? 🌟 I believe that as a creator, you can only do your best work when you’re financially secure—and that means finding the best strategies to monetise what you do. That’s why today’s episode is a must-listen for anyone serious about transforming their creator journey into a thriving, profitable career. Our guest, John Ainsworth, is the CEO and founder of Data-Driven Marketing, a company that has helped online course creators increase their revenue by an astounding average of 4.86x. With 20 years of experience in building funnels and a degree in Mathematics, John has pioneered the field of Strategic Funnel Optimisation through extensive data analysis of hundreds of millions of dollars in online business. John’s proven strategies have doubled, tripled, and even quintupled the revenue of dozens of online course creators, driving several million dollars a year in revenue. He’s also a guest lecturer at Greenwich Business School and has been featured on Forbes. 🏆 If you’re ready to take your creator journey to the next level, you won’t want to miss this unmissable episode with one of the top experts in the online course space. TIMECODES 0:00 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=0s] - The journey into becoming a course creation EXPERT 3:30 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=210s] - What tactically a creator should do before creating a course 5:30 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=330s] - Make the course the audience wants! Not that YOU want. 9:06 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=546s] - The most common reasons people can increase their course ROI 11:36 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=696s] - The PERFECT email sequence 18:00 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=1080s] - How do you nail your email structure? What should you put in each paragraph? 21:20 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=1280s] - Why you need a customer language document 24:18 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=1458s] - When Data-Driven Marketing work with clients 27:03 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=1623s] - The 15 SECRETS to effective landing pages 33:46 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2026s] - A BETTER than money-back guarantee? 37:23 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2243s] - THIS can add about 20% of your revenue 40:31 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2431s] - The benefit of using an upsell 42:30 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2550s] - EVERYTHING about a course program 45:09 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2709s] - How Data-Driven Marketing Made $12,000,000+ In 2023 49:20 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=2960s] - What are guidelines for how much you can make via courses? 53:23 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=3203s] - The niches to AVOID 55:44 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=3344s] - Will we reach PEAK course? 1:00:00 [https://www.youtube.com/watch?v=XUjsP7Loj2Y&list=PLuowPyyOD15GvQcSkUncNkJIcI_b9_wE1&index=1&t=3600s] - Round up questions - more money than sensei! Resources datadrivenmarketing.co/resources/ The Art of Selling Online Courses https://open.spotify.com/show/40E5d8fOVSnY... How the structure your course Marianne Lepanya - Course Designers Increase Course Retention And Grow Your Vision    • Course Designers Increase Course Rete...   [https://www.youtube.com/watch?v=V1J8LfoQrjE&t=0s] How We Made $12,000,000+ In 2023    • How We Made $12,000,000+ In 2023 | Co...   [https://www.youtube.com/watch?v=219AyOHzNE8&t=0s]

The Man Behind Ali Abdaal & Simon Squibb - WHEN you should take on management?

SIGN UP FOR THE CREATOR FINANCE MASTERCLASS ✅ https://www.creatorfinance.co.uk/4-day-masterclass-landing Jonny Davies at Sixteenth is the man behind HUGE creators such as Ali Abdaal, Simon Squibb and Max Klymenko. In this episode, he'll break down... ✅ When you should consider management ✅ What he sees from top-tier creators on how to monetise ✅ The steps you can take so that you land the right manager ✅ The key questions to discuss with prospective management LINKS TO SIXTEENTH AND JONNY https://www.sixteenth.co/ Jonny's LinkedIn: https://uk.linkedin.com/in/jonathan-a-w-davies TIMECODES 0:00 - The opportunity for B2B creators 06:24 - The difference between managers and agents 8:55 - What should a creator expect from a manager? 10:40 - What key questions should a creator ask a prospective manager? 12:09 - An overview of the first meeting with a manager 14:20 - The value of a CORE audience 18:52 - Creator monetisation 22:22 - The Power of the List & Creators Building Businesses 23:37 - Sponsorships 24:00 - Should creators start businesses? 27:15 - At what point should a creator take on management? 30:10 - What should a creator AVOID from a manager? 32:4- What does a bad experience look like with a manager? 33:18 - Contractual things to watch out for… 35:43 - Mapping the creator ecosystem 36:32 - The importance of a generalist 38:00 - What is ‘good influence’? 40:00 - Why Sixteenth use a ‘brand directory’ with creators 44:05 - The difference between the influencer industry and the creator economy 46:33 - The standard cadence of brand deals 48:15 - Start to finish of a brand journey 49:30 - Why the deal doesn’t end when the contract is signed! 51:00 - Why process matters so much in brand deals 54:00 - How Jonny achieved his dream manager role 56:00 - The Future Opportunities of the Creator Economy 59:11 - What keeps creators up at night 1:02;11 - Who Jonny looks up in the creator economy RISK WARNINGS As always, this is information and discussions on money and is NOT a substitute for financial advice. With any investing, your capital is at risk. Past performance is no guarantee of future results. All content is being provided for informational purposes only and should not be considered to be financial advice. Tax legislation can change and those changes can be retrospective. No investment decisions should be made solely based on the information in any of these videos or blog posts. Please take advice specific to you.

The £10m FORMULA - How this CREATOR manages his business 6 DAYS A MONTH

🚨 CHECK OUT OLLY'S CASE STUDY https://ollyrichards.co/ TAKE THE 4-DAY CREATOR FINANCE MASTERCLASS https://www.creatorfinance.co.uk/4-da... TIMECODES 4:10 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=250s] - The journey from just Olly to a 16-person team 10:00 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=600s] - The stresses finances can cause 17:15 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=1035s] - Why Creators need a playbook 19:30 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=1170s] - Why creators MUSTN’T use their business like a bank account 25:61- The danger of lifestyle creep 28:51 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=1731s] - The importance of automation in your finances 31:44 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=1904s] - Why most creator businesses will NEVER sell 37:44 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=2264s] - What a business is? 40:18 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=2418s] - What are the key metrics for a creator business? 44:00 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=2640s] - Why building the WRONG audience can cause real problems 47:58 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=2878s] - Why YOU need to be your biggest investment 55:55 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=3355s] - Why the scarcity mindset for entrepreneurs can be damaging 57:59 [https://www.youtube.com/watch?v=iy_b1BBEDpg&t=3479s] - Mindset - why you need to avoid the arrival fallacy

1,000,000 views per month Finance Creator on how to SCALE your creator business

Damien Talks Money is the UK's best finance creator and is the perfect guest for episode 1 of Creator Finance. From almost going bankrupt to scaling his creator business from Youtube, to podcasts, to email lists and now B2B sales. He'll break down: ✅ The strategies and tactics to scale a creator business ✅ The 'Martin Lewis Model' of long-term creator success. ✅ His advice to creators who are starting on their journey ✅ Why sometimes the biggest 💷 deals are the ones you have to walk away from. This is an incredible conversation from one of the very best creators in the game. SIGN UP FOR THE CREATOR FINANCE MASTERCLASS https://www.creatorfinance.co.uk/4-day-masterclass-landing In this episode: TIMECODES: 0:00 - The 1,000,000 per month finance creator on how to SCALE your creator business 💷 3:00 - Taking big risks ⚖️ 5:39 - An honest take on creator 'balance' 9:13 - Financial security VS taking the leap to become a full-time creator 10:55 - Sole trader vs limited 12:15 - Channel & business diversification 21:00 - Using the 'Martin Lewis Model' 23:10 - Paying bills vs creative content 27:10 - The Making Money Podcast 37:00 - The media empire breakdown 41:10 - Damo's thoughts on platform expansion 44:05 - The future of educational creators & the challenges with traditional advice 51:39 - Damo's B2B venture 53:20 - How Damo runs his finances 59:00 - Why creators shouldn't be scared to charge 1:00:04 - Advice to new creators 1:08:00 - Purpose and values 1:11:00 - Who Damo looks up to in the Creator Economy 1:14:00 - Why systems are overrated 1:15:02 - MORE MONEY THAN SENSEI 🥷 1:16:00 - Revenue vs profit Copyright - Creator Finance Risk Warning: As always, this is information on general financial planning and is NOT a substitute for financial advice. With any investment, your capital is at risk. Past performance is no guarantee of future results. All content is being provided for informational purposes only and should not be considered to be financial advice. Tax legislation can change and those changes can be retrospective. No investment decisions should be made solely based on the information in any of these podcasts or other content.