CRM Soundbytes

07. Eldar Galiev: The Loyalty Loop That Turns Customers into Raving Fans

Loyalty isn't built with discounts, it's built with the right incentives, the right timing, and a strategy that actually treats customers differently. In this episode of CRM Soundbytes, Cath Quiambao sits down with Eldar Galiev, Founder & CEO of Growave, a platform that's helped over 14,000 Shopify merchants turn customer loyalty into real revenue, to break down what actually keeps customers coming back. Three practical insights you'll take away: * Why generic discounts don't build loyalty and what a proper loyalty loop actually looks like * How to nail post-purchase: the timing, flows, and personalized follow-ups that drive repeat behavior * How AI helps Eldar move faster and get sharper—without taking the strategy out of his hands Because in retention—and in business—the brands that move win. The ones that wait and overthink? They never find out. If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show. Thanks for listening, and I’ll see you in the next Soundbyte!

06. Georgie Carter: The First 14 Days Determines Your Retention Success

Most brands are over-complicating retention and under-investing in the moments that actually matter. In this CRM Soundbyte, Georgie Carter, the founder of PEPPED, a lifecycle marketing agency for DTC health and wellness brands, breaks down the three moves she makes first when a client needs to boost retention and LTV fast. * Why the first 7–14 days after purchase are where retention is won or lost—and what most brands get wrong * How to make your flows actually work (not just exist) so they drive revenue in the background without constant campaign pushing * Where AI fits into a real CRM workflow and how she uses it to sharpen, not replace, her strategic thinking Plus, Georgie shares a powerful reminder: stop chasing tactics and start understanding why customers buy, why they don't come back, and what makes them trust a brand. If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show. Thanks for listening, and I’ll see you in the next Soundbyte!

05. Noah Rietdorf: Retention Isn’t Magic—It’s Data

Retention isn’t something you “turn on.” It’s something you earn—with the right data, timing, and strategy. In this episode of CRM Soundbytes, Cath Quiambao sits down with Noah Rietdorf, Founder & CEO of A-Mail, to break down what actually moves the needle when it comes to retention and lifetime value. No fluff—just three practical insights: * Why most brands focus on retention too early (and what to do instead) * How to use your own customer data to unlock smarter post-purchase journeys * Where AI fits into your workflow—and where it absolutely doesn’t Plus, Noah shares a powerful reminder: your channels shouldn’t compete—they should work together. If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show. Thanks for listening, and I’ll see you in the next Soundbyte!

04. Julee Foster: Smarter Segmentation is Key to Retention

In this episode of CRM Soundbytes, Julee Foster, founder of That Email Chick, breaks down the three most effective ways to boost retention and lifetime value—fast. From optimizing high-intent moments to building smarter segmentation and mapping the real customer journey, Julee shares a clear, actionable framework for turning CRM into a true growth driver. If you’re still focused on campaigns over lifecycle, this episode is your wake-up call. What You’ll Learn *  The 3 highest-impact moves to improve retention and LTV quickly  *  How to identify and optimize high-intent customer moments *  Why behavior-based segmentation drives better results  *  How to align your CRM with how customers actually buy *  Using AI to strengthen strategy, not just speed up execution  *  The mindset shift: from tactics → lifecycle thinking If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show. Thanks for listening, and I’ll see you in the next Soundbyte!

03. Lauren Meyer: The Importance of Inbox Visibility for Retention

Email deliverability isn’t just a technical problem, it’s the backbone of retention. In this episode, Lauren Mayer, email deliverability expert and Founder of Send it Right, breaks down what actually determines whether your emails get seen and why most marketers are focusing on the wrong levers. From protecting your sender reputation to aligning email frequency with real subscriber behavior, Lauren walks through the fundamentals that are often overlooked but have the biggest impact. She also offers a refreshing take on AI in email marketing—not as a shortcut for content, but as a tool to strengthen strategic thinking. If you’re looking to improve engagement, boost lifetime value, or simply land in the inbox more consistently, this conversation brings clarity to what really matters. What you’ll learn: *  Why inbox visibility is the foundation of retention  *  How overmailing quietly erodes engagement and trust  *  The importance of setting expectations at sign-up  *  How to use AI as a thinking partner—not a replacement  *  Why systems and infrastructure matter more than content tweaks  If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show. Thanks for listening, and I’ll see you in the next Soundbyte!